Life at Springworks: A day in the life of a Sales Development Representative

Ishika was born in Hyderabad and later moved on to the town of Harda near Indore, MP. For her higher secondary education, she attended a boarding school, The Emerald Heights International School in Indore. Later she pursued her Bachelor’s in business administration at the Institute of Management and Entrepreneurship Development (BVDU), Pune. During her college education, she has interned with various companies including multiple media houses. 

Ishika joined Springworks as a Sales & Marketing Intern in April 2021 and is currently working as a Sales Development Representative here.

Let’s take a peek into the life of a Sales Development Representative!

What do you do as an SDR at Springworks?

I am not involved directly with B2B sales. When I joined back in 2021, I was involved in lead generation with the use of lead magnets for our product SpringVerify via LinkedIn. Later on, I picked up reaching out to people over LinkedIn for our Podcast ‘Shape of Work’ interviews. In simple words, I am taking care of everything that needs to be done before a podcast is recorded. Going ahead, I started taking up demos for SpringRecruit as well. Apart from these my tasks involve handling client management for SpringRecruit and creating questionnaires for the podcasts. 

What is your favorite part of your work?

Firstly, I love all things podcasts! Because whenever I reach out to someone for podcasts, they are always interested in being a part of it! The next thing would be hosting these podcasts. Being able to have impromptu conversations with industry experts and learn so many new things is something that I love being a part of.

What is the one essential skill that one requires to possess to be a Sales and Marketing professional?

I know a lot of people, in this case, would bring up confidence as one of the most important skills here, but along with that, I feel consistency is something that will get you anywhere. Even if you might feel that there aren’t any immediate results of the efforts that you have put in, maybe somewhere down the line, the tree will blossom and you will receive the fruit of your efforts!

Walk us through a day in the life of Ishika!

  • I start my day by waking up around 8:00-8:30 am
  • My work routine starts somewhere around 9:30 am when I begin planning for the standup call at 10:00 am
  • After the standup I move on to following up with clients, responding to emails
  • The second half of my day goes mostly into lead generation and reaching out to guests for podcasts
  • During this time I also work on creating questions for any upcoming interviews as well!

How would you describe your learning curve at Springworks?

My learning curve has only increased since the day I joined Springworks. I started as a Sales & Marketing intern, but due to the nature of the tasks I was performing and the learning I was gaining from them, I never felt like I was an intern! There was always so much to learn in every aspect. From learning how to effectively communicate to hosting podcasts! It’s been one hell of a ride. 

What keeps Ishika motivated?

I think the fact that I believe in putting consistent efforts into anything and everything that I do keeps me motivated daily. Even when I am feeling down, I tend to push myself to do something or the other to keep up the consistency in my tasks and that’s what keeps me motivated!

Sneak-peek into your life outside Springworks!

I have recently started learning how to play the piano. I am still new to it but I tend to enjoy it a lot!

Apart from this, whenever I have some free time on my hands, I read. I am mostly interested in fiction and I always make sure that I make time out for my books!

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Ashwini Bhatnagar

I am an HR executive at Sprigworks, I give words to people's experiences.

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