Leverage Glassdoor for Your Onboarding Feedback Survey

How to Leverage Glassdoor for Your Onboarding Feedback Survey

Glassdoor is a website where employees can anonymously review companies they have worked for. So naturally, prospective employees have a strong motive to research the companies they are looking to work for.

In addition, many of them use Glassdoor to get a sense of what it is like to work for a particular company. Hence, companies can use the website to attract better talent and keep a positive image in the job market. 

Lots of things can go wrong with the experience of an employee who has been working with you for a long time. They can get burnt out, flip out over criticism of their work, or be terminated. Those with a negative experience generally have a grudge to hold and are more likely to leave a negative review on Glassdoor.

On the other hand, new employees who are just being onboarded will have a more positive experience. Therefore, you can use onboarding experience feedback to increase your rating on the website. Here’s how to leverage Glassdoor for your onboarding feedback: 

1. Manage your company page

Your company page increases visibility, adds credibility and helps you manage the company narrative. You can add details, photos, videos of your workplace and team, mission statement, values, and available jobs. 

2. Respond to reviews

There will always be both positive and negative reviews. Respond to all reviews, as every feedback is important. With negative reviews, you should not take offense. Take out time to think about what you are going to say.

You cannot edit your responses. Get to the bottom of the problem that the reviewer faced and reply to him objectively. However, do not apologize unless necessary, as it can make you look guilty of mistreating your employees. 

3. Ask current employees to leave reviews

People with positive experiences with your company do not have any specific motive to leave a review. However, those with negative experiences do. That is why you need to encourage your current employees to leave a review.

Release a company-wide request urging employees to do so. You can also reward them with a movie ticket or something small for doing so. 

4. Get feedback from new hires

New hires are likely to have a positive experience in the limited time at work. Therefore, you should urge them to review your company on Glassdoor.

Prospective employees need to see that you are an employer that takes care of its employees. They need to know that your work culture is positive and inviting. For that, you need to increase your rating. New hires can help you do that. 

5. Collect information from employees

In addition to asking new hires to leave a review, you should also collect feedback from them. This feedback will help you improve your onboarding process and make it more positive.

First impressions last long. Making a good first impression on employees can have long-term positive effects on your organization. To collect information, conduct a survey. 

Recommended Resource: HR Survey Templates

Employee onboarding feedback survey

Onboarding feedback from employees is important to find out if they align with the business’s strategy and to see if they are culturally fit. To get feedback, you should conduct a new hire feedback survey. To do that, you will need to make an onboarding feedback form.

In the form, you will need to make an onboarding feedback questionnaire. It is essential to prepare a well-thought questionnaire to get valuable information. Here are some new hire training survey questions you can use: 

  1. Has the job turned out the way you expected? 
  2. Do you feel that you are equipped to handle this job? 
  3. Is there anything we can do to make your experience better?
  4. Are you satisfied with the onboarding process?
  5. Is there anything specific you liked about our onboarding process? 
  6. On a scale of 1 to 10, how satisfied are you? 
  7. Do you feel that you have adapted to the organization? 

A successful onboarding evaluation survey would require new employee feedback survey questions. After setting onboarding feedback questions, release the survey company-wide.

Getting valuable feedback can ensure that your onboarding process is helping new hires. Learn from it and make the required changes. This, in turn, will help you increase your Glassdoor rating. 

Onboarding feedback examples

  1. I felt that the onboarding process was smooth, and it helped me adapt to the company culture. It helped me fit in better. But, what I liked most is the importance placed on every individual. 
  2. So far, this job has been everything I expected from it. However, I wished that the onboarding process would not be this long. 


Glassdoor is a crucial website for both employees and employers. Hence you need to ensure that your company is reviewed well there. We hope that this article helps you get better onboarding feedback and improve your reputation on Glassdoor.

Recommended Read: How to Increase Employee Survey Participation in 2021

Springworks Team

Building products and tools to simplify the life of an org's HR function in terms of recruiting, onboarding & retention!

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