Why Work Culture Is Important? 5 Ways You Can Effectively Transform It

work culture

Believe it or not, but every place that you’ve been to has had a culture of its own. And it is what makes you like one more than the other. 

There must be a place or destination that you visited and felt immensely impressed because of its values, traditions, beliefs, interactions, and attitude. This is what culture is all about and that’s the kind of impact it can have on a person.

The same values apply to your business organization. The importance of culture is fundamental, whether you talk about a city, a country, or an organization. 

When it comes to the success and overall health of your customers, company, and people, work culture has a huge part to play. 

After all, you want to be remembered in a positive manner among your employees and customers, which is ultimately responsible for shaping the image of your brand in the market. 

What is the Concept of Work Culture in an Organization?

Work culture quintessentially refers to the character and personality of your organization. It is what makes you stand out from the others and paves a way into the hearts of your employees and customers.

Work culture is important to any organization, regardless of their niche or industry. One of the biggest mistakes than an organization can make is neglecting their work culture and letting it shape naturally. This leads to the development of an organization’s personality with no concrete goals or morals.

Therefore organizations must spend time considering how they want to shape their work environment and culture, such that it fosters the growth and development of every person associated with it. 

Why is it Important?

If you’re curious to know why work culture is important for an organization, it all comes down to the question of employees deciding whether a certain organization is a good place to work. Even though the brand value and the compensation paid to the employees are important factors, it’s ultimately the work culture that helps in retaining or binding them to an organization.

Even though work culture is intangible like a value or principle, it is what makes some places good to work and others toxic. It is easily influenced by a lot of parameters such as leadership, management, workplace practices, policies, people, along with others. Having said this, leaders must try to maintain a positive work culture in their organization.

According to a report by Deloitte, 87 percent of the people view company culture as something important, while only 19 percent of these people believe they have the right work culture. Similarly, as many as 96 percents of the respondents say that their company culture needs to change.

It is a well-understood fact that a positive culture fosters creativity and development. No matter whether you’re in a community, school, or a company, it is always great to be around positive, motivating people and an encouraging environment that values the efforts made by a person. 

Apart from this, a positive work culture directly helps in retaining people and turning them into loyalists. Employees learn to watch each others’ backs and grow by uplifting each other. Work culture also significantly impacts the ability of the leadership and employees to relate to each other.

Now that you know how work culture can impact your organization, let’s look at the key ways in which you can transform it:

Recommended Read: How to Successfully Hire Right Talent for a Startup: The Complete Guide

5 Ways You Can Transform Work Culture in Your Organization

Highlight the attention

As humans, we change something only when we find that it is no longer working for us. When it comes to transforming the work culture of your organizations, make sure you impart the message loud and clear. 

Understand what is not working for you and convey it to the organizations that it needs to change. For example, change the attributes that belong to the old company culture, including pay scales, meeting rituals, workspace, etc. Also, let go of the people that bring toxicity to the organization, no matter how top-performing individuals they might be.

Be motivational

One of the fundamental qualities of positive work culture is motivation. Understand the motivation theory and make a point not to apply a one size fits all approach. Not all employees are the same, which is why you can’t have the same incentive for everyone. It’s analogous to treating them like rats in a maze. 

The modern workplaces are far more diverse and require different sets of motivations for different employees. Initiate a talk with the leadership along with employee groups to understand different motivations of employees and how they can be made more appealing.

Build foundations on trust and goodwill

It is up to the managers in a workplace to create a culture of reliability, trust, and goodwill among the employees. One of the best things to do is to invest in your employees, with long term goals in mind. 

For example, you can provide them with training and education, health benefits or invest in their personal goals. This will induce a feeling of autonomy among the employees and make them more connected to the organization.

Create a New Infrastructure for Change

When you’re trying to transform your company culture, make sure you have a new infrastructure that monitors and sustains it. Infrastructural changes are the easiest to make and can help in aligning performance management with your new values. Keep monitoring the progress and informing your employees about the same.

Communicate Effectively

Make sure you communicate effectively with the employees in your organization. Share your vision and goals with them and make them understand and believe why they fit in your organization. Reinforcing your message and expectations helps in making them understand how their contributions shape the outlook of the workplace.


Workplace culture can make or break your business, which is why it is important for you not to neglect it at any cost. Even though changing a toxic culture might take time, you must not give up and start by taking little steps. 

Have a clear set of goals in mind and move forward swiftly by keeping a check on what is being done and how the changes are coming across.

Here’s Springworks’ Culture Manifesto for your company. Just click on the below button.

Feel free to go through it, share it with your team-mates or folks higher up in your company. Also, put this on your to-do list if you don’t already have a list of values.

Pawan Kumar

I'm a Content Marketer at Springworks. I've been featured in many reputed publications and online magazines! I'm an avid reader and movie buff. Let's connect on Social Media.


  1. The healthy workculture determines how employees describe where they work,how they understand the business & how they see themselves as part of the organization

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