#515: Leadership and Creativity in Marketing with Divanshi Gupta

"In the evolving landscape of marketing, a 360-degree approach is crucial. It's about creating seamless communication across platforms for brand recall and resonance."

In this episode of The Shape Of Work podcast, we delve into a captivating conversation with Divanshi Gupta, the accomplished Director of The Marcom Avenue and a graduate with a Bachelor's Degree in Accounting and Business/Management from Delhi University. From her solid educational foundation to her entrepreneurial endeavours with The Marcom Avenue, Ucanji, Dance Helpline, and Digital Shikshak we explore the unique journey of a leader at the intersection of finance, creativity, and innovation. Join us for an insightful exploration of the shape of work in today's dynamic professional landscape

Today, we open the doors to her world, exploring the intricacies of a 360-degree marketing strategy that is revolutionising the industry. Within this journey, we tread upon The Marcom Avenue's innovative project with a global fashion giant, where state-of-the-art technology is being harnessed to predict future demand and sales. Let Divanshi's intriguing career journey inspire you and offer fresh perspectives on the future of marketing

Episode Highlight

• Entrepreneurial Challenges and Key Learnings
• Career Journey and The Marcom Avenue's Triumphs
• Decoding 360-Degree Marketing
• Staying Ahead in a Dynamic Industry
• Promoting Diversity and Inclusion in Operations
• Guidance for Emerging Entrepreneurs

Follow: Divanshi on Linkedin

Produced by: Priya Bhat

Podcast Host: Archit Sethi

About Springworks:

Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:

SpringVerify— B2B verification platform

EngageWith— employee recognition and rewards platform that enriches company culture

Trivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-building

SpringRole — verified professional-profile platform backed by blockchain, and

SpringRecruit — a forever-free applicant tracking system.

Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.