#391: Kritika Singhania on the use of social media for the upliftment of a business

“Startups are looking at not just top-line revenue, but also at profitability. How can we grow into profitable businesses, that's an important aspect to ensure that the  business can survive and make money.”

This new instalment of The Shape of Work podcast features Kritika Singhania, Senior Manager - Enterprise Marketing at Fynd, India's largest omnichannel ecosystem and multi-platform tech company. In this episode, Kritika talks about the opportunities in luxury brand management and sustainability.

Kritika has an overall work experience of over a decade. She did her B.Com from Christ University, Bangalore, her Chartered Accountancy from The Institute of Chartered Accountants of India, her Post Graduation from SDA Bocconi Asia Centre, and her Diploma in SDA Bocconi.

Episode Highlights

• What kind of opportunities are rising up in luxury brand management?
• What is the importance of sustainability?
• What are some upcoming workplace changes that will come in the future?
• Importance of using social media for the upliftment of a business

Follow Kritika on Linkedin

Produced by: Priya Bhatt
Podcast Host: Archit Sethi

About Springworks:

Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:

SpringVerify— B2B verification platform

EngageWith— employee recognition and rewards platform that enriches company culture

Trivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-building

SpringRole — verified professional-profile platform backed by blockchain, and

SpringRecruit — a forever-free applicant tracking system.

Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.