Welcome to the 200th episode of The Shape of Work podcast.
In this episode, we’ll be speaking to Sidu Ponnappa who, as described by him, is an engineer by training, a manager by profession, an entrepreneur at heart, and a programmer for pleasure.
Having been a serial entrepreneur, Sidu's last startup, C42 Engineering, was acquired in 2015 by GO-JEK Indonesia (now Pt. AKAB) -one of the most valued and on-demand technology platforms in the world. He then spearheaded the engineering team in GoJek for six years.
His 30-year-long experience as a tech entrepreneur has many lessons — on failures, entrepreneurship, and leadership — for anyone aspiring to strike out on their own.
From making complicated concepts accessible to helping rethink the possibilities of creating an engineering brand for hiring at GoJek, his fusion of data and storytelling have made him a self-taught thought leader.
Our conversation with Sidu covers a litany of insights: