a day in the life of a digital marketing associate

Life at Springworks: A Day In the Life of a Digital Marketing Associate

Each day, everyone at Springworks comes into work with a true passion for building products and tools to simplify the lives of hiring and recruiting managers. We are artists, innovators, achievers, and dreamers, with a one-track mind to fine-tune the products that we build on the blockchain, achieving precision. We showcase our team members, their roles, and what a typical day looks like for them through this series of posts. You can check all the posts here

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Sandeep Talukdar joined Springworks in January 2020 as a Marketing intern. He worked as an intern for 6 months till July 2020 and then started working as a full-time employee.

As a marketing professional at Springworks, Sandeep has been regularly involved in the engagement with the customers on every platform. His role displays multitasking and simultaneously working on different platforms and marketing tools.

Ever since he has joined the organization, he’s been playing an important role in the team by taking great marketing initiatives.

Let’s take a deep dive into the life of this marketing enthusiast!

Tell me a little about your job role and what you do on a day-to-day basis.

My work shifts from time to time. Marketing for our product Trivia is at its peak these days. On the account management side, I’m involved in looking into emails sent by clients, replying to them, following up with them and sending support emails to resolve their queries.

On the creative front, my work ranges from writing copy for products, developing landing page wireframes, engaging the brand’s LinkedIn, Twitter and Telegram audiences, sending newsletters to running campaigns for product launches.

What made you interested in marketing?

Even though I had learned technical stuff during my four years of college, I’ve always been a part of marketing gigs here and there. I thoroughly enjoyed doing them and that’s when I started discovering my new found interest in marketing and decided to make a career in that domain.

What keeps you motivated to work each day?

I use Slackbot to remind myself of the tasks I need to complete within a day. That way I can keep a track of all the work I have to finish in the given timeline. Since I like to keep my schedule clean, I make sure to finish up all the tasks on time. Not only do I feel motivated to get things done daily but also feel can look at my tasks with greater clarity.

What do you like best about your job?

I love that I have the opportunity to discover untapped capabilities, and the freedom to be creative and try something new every day. 

What may be unacceptable today might be the very foundation of revolutionary marketing strategies.

I love to discuss Slack’s example to explain this. Butterfield and his team didn’t intentionally set out to create a SaaS product for the workplace. They built a tool for themselves. They only realized their tool’s commercial potential later on and then never stopped.

Thus, working in this field helps me to be creative and flexible. And, it is all about the audience in the game of marketing. You have to evolve according to them.

What do you like least about your job?

There’s nothing in particular that I dislike about my work. There is a challenge that I do see in my work often.

When there are a lot of creative ideas coming in your mind, you either need to choose to split your time among them or be selective about which ideas you action. While executing tasks, there’s always a dilemma – 70% quality vs 100% quantity and the vice-versa.

Every time I see my work where I wasn’t able to give my very best creative effort, I feel the natural nudge to leave my current tasks at hand and improve it.

I believe revisiting marketing tactics are key to making a strategy successful.

Reflect back from day one to now. How have you evolved in your current job? How have you maybe evolved as a person?

Before joining Springworks, I had no particular corporate experience. I did intern at a couple of advertising agencies, but I’ve always wanted to be a part of a startup culture. Fortunately, I got an extraordinary opportunity here.

During my initial days, I used to think a lot before making critical suggestions and comments on products & strategies. I mean, I wasn’t afraid to suggest something, but I used to doubt if I’m thinking in the correct direction. However, I started to become better at judgement over time. In the past year, I have become more confident at making better decisions at my workplace.

Today I can say that I don’t hesitate anymore while making any suggestions because I know that it might be considered and if not, there’s nothing to lose. I will only get to learn. Thus, finally can line up to vouch for me.

I have gained confidence and gut feelings more than ever before. This has only happened after working at Springworks!

What advice would you give someone who is seeking the same line of work?

There’s a plethora of information out there on the internet. But, you don’t know what to always look for. We need to learn what, how, when and exactly where we should use that information. I mean to say that cramming the theory won’t help you become a good marketer unless you do live projects because that’s where you do the real stuff.

Try to learn marketing by doing. Work on tools instead of reading about them in a course or article. Avoid doing hundreds of courses and try to get your hands on one marketing tool. Find a mentor. Work with them. You might get critical feedback but that would only help you to become better.

Where do you hope to go with this job, or in your career in general?

I’m still discovering! I’m in the process of figuring things out for myself in terms of my career. It takes many years to master one skill. I’m at the stage where I want to explore everything and learn from it.

Since I haven’t touched on SEO at all, I would like to get my hands on to this niche soon.

What is your proudest accomplishment at the job?

I would say that I’ve had many smaller accomplishments here. Taking an initiative to do something different is always appreciated here. 

Abhash and Kartik never miss a chance to recognize the good work that we do at Springworks.

Walk us through a day in the life of Sandeep!

  • Wake up at 7.30 am
  • Take my puppy for a walk
  • Have breakfast at 9.30 am
  • Plan out my day
  • Work from 10.30 am to 1.30 pm
  • Take a quick lunch break
  • Checking the day’s progress with work
  • Work from 5 pm – 7.30 pm
  • US Clients support from 7.30-8.00 pm
  • Have dinner
  • Spend time with my family
  • Read books/write
  • Head to sleep

Tell me a little bit about your life outside of work.. What are your hobbies?

I’m father to Lexi – my Golden Retriever – and most of my day goes into taking care of her. I’ve been reading books lately too. The thing about books is that I either finish up reading a book in 3 days or I don’t read for a whole month. Currently reading a book called ‘A Thousand Splendid Suns by Khaled Hosseini’.

Here’s a picture of me with my puppy, Lexi:

Want to join the team? Check out open roles at Springworks.

Priya Bhatt

I cover Employee stories at Springworks.

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