Life at Springworks: A day in the life of an Associate Content Marketer

Dhrishti joined Springworks in June 2021 as a Content Writing and Editing Intern, and further moved forward towards exploring new realms of Content Marketing.

As her profile already mentions, she holds a keen interest in writing. Apart from that, she loves exploring more of her creativity through art and sometimes, dance as well. She loves to meet and interact with new people around her all the time.

What do you do at Springworks?

I currently hold the position of Associate Content Marketer in Springworks.

My responsibilities include writing blog posts around our podcast, The Shape of Work and working on each post’s distribution strategy.

Other tasks of mine include writing guest posts for different publications and social media posts. I am also responsible for reviewing other content around the podcast. In terms of distribution, my work revolves around outreaching, social media posting, email marketing, and more.

Why did you choose to become a Content Marketer?

I always wanted to pursue a field which required creativity and brainstorming. And what better job profile would offer that to me apart from Marketing. Presenting content in different ways, giving it a structure, and finding out the entire science behind that structure really appealed to me.

Hence I decided to try my hands in writing and marketing when I was in college pursuing BA in Journalism and Mass Communication. I was interning and freelancing for different organizations, alongside being a student. This is where I could see my work being appreciated by the senior management and I gained the confidence that I needed then and there.

What is your favorite part of your work?

My favorite part of my work is that everyday is a learning experience. Thanks to some great mentors, I have tried my hands on so many new things and I am still pursuing more. It can be as simple as a correction on my writeup to learning an entirely new tool.

Give us a brief about your daily routine!

After waking up and completing my morning routine, I kickstart my day by listing down my daily goals in our Marketing channel.

By that time, I reach my peak productivity hours and that’s when I jump into my writing mode. After my lunch break, I pick up other tasks. I post all the prepared content on different platforms and review a few articles.

I wrap up my work by 7 pm.

What is your favorite thing about Springworks?

I love the employee-centric environment Springworks has created for us. Moreover, I really appreciate how well-engaged the company is in spite of being remote.

Name any kind of challenges that you face while being a Content Marketer

Feeling the lack of something better: There’s no end to new ideas and creativity into a write up. It always stays in a gray area where you’d want to keep trying to make it absolutely flawless.

Sneak-peek into your life outside Springworks

I love spending time with my family and going out with them. I am also currently working on resuming my hobbies and balancing my social life (imbalanced due to the pandemic) over the weekends.

Ashwini Bhatnagar

I am an HR executive at Sprigworks, I give words to people's experiences.

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