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Scaling Culture & Connection: ReBid’s Journey to 95% Employee Engagement

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ReBid is a cutting-edge Advertisers’ Customer Data Platform (CDP) designed for advanced marketers to excel in a cookieless world. With 100+ Ad platform integrations, it bridges the gap between ad engagement and business outcomes, offering a seamless Ad-to-Acquisition solution. Certified with SOC2, ISO 27001, and GDPR, ReBid delivers unparalleled insights, omnichannel visibility, and ROI-driven advertising efficiency with the Platform+People+AI Model.

Company Size

50+

Industry

Advertising & Marketing

HQ

Mumbai

“EngageWith has transformed our workplace culture! From real-time insights with Pulse Surveys to celebrating every milestone, it’s made our team feel truly valued and connected. A game-changer for employee engagement at Rebid!” – Vijin, People and Culture Manager, Rebid

Vijin V R, Assistant Manager of People & Culture at Rebid, believes that scaling a people-first organization requires a perfect blend of great culture, meaningful values, and the right HR tech tool.

As the driving force behind Rebid’s employee engagement initiatives, Vijin shares, “Our culture is fantastic. We’ve shaped ourselves into a superstar sports squad—celebrating every win and constantly uplifting one another.”

The Challenge: Building and sustaining a people-first culture for a hybrid team

Rebid operates on a hybrid model, with performance marketing, engineering, and data science teams working from the office a few days a week while the rest of the departments function remotely. This setup presented the challenge of fostering a cohesive, people-first culture that connects employees across locations, ensuring consistent engagement, collaboration, and recognition, regardless of their work environment.

Rebid has ambitious growth goals for the coming years,” Vijin says. “From a people and culture perspective, our focus is on attracting top talent and developing them to excel in their roles—not just productively, but in a way that is sustainable and scalable. We’re committed to building a culture of excellence and empowering our team members to become the best versions of themselves.

With this vision, Vijin and his team set out to redefine employee engagement, moving away from traditional, time-consuming methods. These included collecting feedback through Google Forms, manually creating and sharing employee milestones, and periodicly reminding team leads and managers to nominate team members for awards and recognition. They wanted a more seamless, scalable approach to foster a culture of connection and appreciation.

Transforming employee engagement at Rebid with EngageWith: A seamless, people-first experience

When Vijin and Rebid team began exploring solutions to enhance employee engagement, they had a clear vision and set of priorities:

  • A user-friendly, Slack-first platform that employees and managers could adopt effortlessly.
  • Streamlined processes for gathering feedback, recognizing milestones, and driving employee appreciation.
  • Customizable tools to unify and automate engagement efforts across Rebid’s hybrid team.
  • Real-time insights to understand team sentiment and foster a connected culture.

For Vijin, it wasn’t just about finding an engagement platform—it was about creating an experience that empowered employees and reinforced Rebid’s people-first philosophy.

“Many platforms feel clunky and disconnected, with features that don’t truly serve employees,” Vijin shares. “EngageWith was a breath of fresh air. It’s intuitive, easy to navigate, and fits seamlessly into our existing systems. Employees appreciate how straightforward it is to give and receive recognition or share feedback directly in Slack.”

Rebid’s adoption of EngageWith wasn’t just about improving workflows; it was about creating a culture where every milestone—big or small—was celebrated, and every voice was heard. From Pulse Surveys that provided actionable insights to automated celebrations of birthdays and work anniversaries, EngageWith became a cornerstone of Rebid’s engagement strategy.

“What stood out to me was EngageWith’s customer-centric approach. It wasn’t just a product; it felt like a partnership,” says Vijin. “Their team truly believes in their platform and was invested in helping us create the best experience for our employees. That personal touch made all the difference.”

With EngageWith, Rebid has streamlined its engagement processes and strengthened its culture of excellence, connection, and appreciation—laying the foundation for the company’s ambitious growth goals.

Automating engagement and reducing manual effort 

“Manual tasks can drain HR teams, so streamlining them was key for us,” says Vijin. “EngageWith reduced our manual workload by 25%.”

Automated reminders for Pulse Surveys eliminated the need for repetitive Slack DMs and channel posts, while employee milestones were seamlessly celebrated with redeemable rewards. Employee awards were also automated, making recognition effortless and consistent.

“This automation helped our team shift focus from managing processes to truly connecting with people,” adds Vijin.

Impact of EngageWith: Rebid achieved an employee engagement rate of 95% 

Since implementing EngageWith, Vijin and the team at Rebid, have created a more connected and streamlined employee engagement experience. This transformation has driven alignment across teams on goals, recognition processes, and key milestones while fostering a stronger culture of appreciation.

“Streamlining our engagement processes means I can now lead more strategically, rather than getting stuck in the day-to-day tasks. EngageWith is a platform that scales with us—it’s intuitive, frustration-free, and empowers employees to engage seamlessly,” he says. “It’s been a game-changer for building a people-first organization.”

Key Takeaways

🏆 Outstanding Engagement: Achieved a remarkable 95% employee engagement rate, showcasing a vibrant and thriving workplace culture.

🚀 Streamlined Processes: EngageWith reduced ReBid’s manual workload by 25%, allowing the HR team to focus on high-impact strategic initiatives.

🎯 Enhanced Onboarding and Recognition: Automated reminders and workflows revolutionized onboarding and milestone recognition, significantly improving new hire engagement and overall employee satisfaction.

Try EngageWith Today & Build a Culture of Recognition!

Neha Kulkarni

Product Marketer at Springworks. Connect with me for all things "Marketing, Photography, and Cricket".

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