{"id":516946,"date":"2024-10-03T09:40:11","date_gmt":"2024-10-03T04:10:11","guid":{"rendered":"https:\/\/www.springworks.in\/blog\/?p=516946"},"modified":"2025-09-07T20:14:54","modified_gmt":"2025-09-07T14:44:54","slug":"data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn","status":"publish","type":"post","link":"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/","title":{"rendered":"Data-Driven Recruitment 101: Using Analytics to Make Better Hiring Decisions | In Conversation with Shannon Ogborn"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Access to data is just the first step; the second step is discovery, to really build a full picture of what the data is actually saying<\/p>\n<\/blockquote>\n\n\n\n<p>In the hiring landscape today, data has become the backbone of recruitment strategies. By leveraging data-driven techniques, such as automating pre-screening and shortlisting processes, companies can save up to <a href=\"https:\/\/www.index.dev\/blog\/how-data-driven-recruitment-can-make-your-hiring-process-more-effective#:~:text=By%20embracing%20data%2Ddriven%20recruiting,overcoming%20early%2Dstage%20recruitment%20challenges.\">23 hours<\/a> of manual labor every week.<\/p>\n\n\n\n<p>But the benefits don\u2019t stop there. Using in-depth data allows organizations to make smarter hiring decisions, identify ideal candidates more accurately, and reduce both the time and costs associated with recruitment. This approach not only improves the quality of hires but also helps reduce bias and streamline the entire <a href=\"https:\/\/www.springworks.in\/blog\/topgrading-interview-process\/\">hiring process<\/a>.<\/p>\n\n\n\n<p>I spoke to <a href=\"https:\/\/www.linkedin.com\/in\/shannonogborn\/\">Shannon Ogborn,<\/a> Community Lead and Recruiting Advisory at <a href=\"https:\/\/www.ashbyhq.com\/\">Ashby<\/a> to understand what role data plays in improving the recruitment process. Shannon also hosts Ashby&#8217;s <a href=\"https:\/\/www.ashbyhq.com\/podcast\">&#8220;Offer Accepted&#8221; podcast<\/a> and manages the Recruiting Operations community, using these platforms to foster discussions and share valuable insights across the industry.<\/p>\n\n\n\n<p>In this article, we will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dive into how data can be effectively used throughout the recruitment journey, and what metrics to track<\/li>\n\n\n\n<li>Can we use data to build a more diverse \/ representative candidate pipeline?<\/li>\n\n\n\n<li>We\u2019ll also explore how AI has changed the world of recruitment &#8211; for the better.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1-1024x576.jpg\" alt=\"\" class=\"wp-image-516947\" srcset=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1-1024x576.jpg 1024w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1-300x169.jpg 300w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1-768x432.jpg 768w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1-1536x864.jpg 1536w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1-60x34.jpg 60w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1-480x270.jpg 480w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2024\/10\/HBP-Template-1-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_Can_you_tell_me_a_little_bit_about_the_recruitment_operations_function_PS_this_is_not_the_same_as_HR_operations\" >Q: Can you tell me a little bit about the recruitment operations function? (P.S. this is not the same as HR operations)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_Can_you_help_me_understand_how_a_data-driven_approach_is_beneficial_to_streamline_the_recruitment_process\" >Q: Can you help me understand how a data-driven approach is beneficial to streamline the recruitment process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_Can_you_tell_me_some_relevant_metrics_that_are_being_used_today_in_recruiting\" >Q: Can you tell me some relevant metrics that are being used today in recruiting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_With_such_a_competitive_job_market_how_can_companies_use_data_to_effectively_pre-screen_and_shortlist_candidates_saving_time_and_resources\" >Q: With such a competitive job market, how can companies use data to effectively pre-screen and shortlist candidates, saving time and resources?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_So_theres_no_human_intervention_during_the_pre-screen_shortlisting_process\" >Q: So there&#8217;s no human intervention during the pre-screen shortlisting process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_What_other_areas_do_you_use_a_data-driven_approach_throughout_the_recruiting_pipeline\" >Q: What other areas do you use a data-driven approach throughout the recruiting pipeline?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_With_AI_now_in_the_picture_%E2%80%93_what_has_changed_in_the_world_of_recruitment_and_rec_ops\" >Q: With AI now in the picture &#8211; what has changed in the world of recruitment and rec ops?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_How_can_analytics_support_DEI_initiatives_within_the_hiring_process\" >Q: How can analytics support DEI initiatives within the hiring process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_With_the_legal_landscape_for_AI_in_hiring_shifting_particularly_following_the_recent_settlement_of_a_discrimination_lawsuit_what_should_HR_leaders_and_talent_professionals_know_about_these_changing_laws_How_can_they_ensure_compliance_while_leveraging_AI_in_their_recruitment_processes\" >Q: With the legal landscape for AI in hiring shifting, particularly following the recent settlement of a discrimination lawsuit, what should HR leaders and talent professionals know about these changing laws? How can they ensure compliance while leveraging AI in their recruitment processes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_Can_you_name_some_AI_use_cases_or_features_for_recruiters_that_they_might_not_be_aware_of\" >Q: Can you name some AI use cases or features for recruiters that they might not be aware of?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_How_can_smaller_companies_adopt_more_data-driven_recruitment_strategies_to_build_a_pipeline\" >Q: How can smaller companies adopt more data-driven recruitment strategies to build a pipeline?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#Q_What_trends_do_you_see_in_the_field_of_recruitment_rec_ops\" >Q: What trends do you see in the field of recruitment \/&nbsp; rec ops?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/data-driven-recruitment-101-using-analytics-to-make-better-hiring-decisions-in-conversation-with-shannon-ogborn\/#If_you_are_an_HR_or_People_leader_and_want_to_collaborate_for_an_article_%E2%80%93_lets_chat\" >If you are an HR or People leader, and want to collaborate for an article &#8211; let&#8217;s chat!<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-q-can-you-tell-me-a-little-bit-about-the-recruitment-operations-function-p-s-this-is-not-the-same-as-hr-operations\"><span class=\"ez-toc-section\" id=\"Q_Can_you_tell_me_a_little_bit_about_the_recruitment_operations_function_PS_this_is_not_the_same_as_HR_operations\"><\/span>Q: Can you tell me a little bit about the recruitment operations function? (P.S. this is not the same as HR operations)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> Recruiting ops is definitely getting bigger. When you think about other functions like sales, marketing, or product, many of them have long benefited from dedicated operations roles and tools\u2014such as a <a href=\"https:\/\/www.lifeinside.io\/use-case\/sales-marketing\">Sales Video Marketing Platform<\/a> or&nbsp;<a href=\"https:\/\/www.spekit.com\/blog\/digital-sales-room-software\" target=\"_blank\" rel=\"noreferrer noopener\">digital sales room software<\/a>&nbsp;in sales enablement\u2014but recruiting operations is still relatively early in its development.&nbsp;<\/p>\n\n\n\n<p>There\u2019s been recruiting operations for a couple of decades, but it hasn\u2019t become a popular path until the last five to seven years.&nbsp;<\/p>\n\n\n\n<p>Now, we have all these amazing strategic people in place who can really accelerate the work of talent teams. We even have <a href=\"https:\/\/www.ashbyhq.com\/podcast\/episodes\/early-strategic-point-person\">a podcast episode with Max Butler<\/a> about advocating for a recruiting ops person early on. If you have a bad process and your team isn\u2019t enabled with the tools they use, there\u2019s not going to be much success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-can-you-help-me-understand-how-a-data-driven-approach-is-beneficial-to-streamline-the-recruitment-process\"><span class=\"ez-toc-section\" id=\"Q_Can_you_help_me_understand_how_a_data-driven_approach_is_beneficial_to_streamline_the_recruitment_process\"><\/span>Q: Can you help me understand how a data-driven approach is beneficial to streamline the recruitment process?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Service Provider vs Strategic Partner:<\/strong> Using data in recruiting is the key to becoming a <strong>strategic advisor rather than just a service provider<\/strong>. If you&#8217;re only given headcount targets or a list of job openings to fill, you&#8217;re functioning as a service provider without adding strategic value. However, when leaders come to you for insights\u2014asking about the feasibility of hiring plans, analyzing data trends, and involving you in their decision-making process\u2014you transform into a valuable strategic partner for the business.<\/li>\n\n\n\n<li><strong>From Pipeline Insights to Candidate Experience:<\/strong> Data can be utilized in so many different areas of recruiting\u2014from the top of the funnel, getting candidates into the pipeline, to building a representative pipeline overall. You can also use data to track pipeline metrics, like seeing where candidates drop out of the process. Are they withdrawing because of compensation or because the process is taking too long? Data helps in so many ways.<\/li>\n<\/ul>\n\n\n\n<p>One thing I always tell people about data is that it only tells part of the story\u2014you have to do the discovery on the rest. For example, pass-through rates will tell you where drop-offs are happening, but they won\u2019t tell you why. Even with good dropout reason collection, you still need to investigate.&nbsp;<\/p>\n\n\n\n<p>Access to data is just the first step; the second step is discovery, to really build a full picture of what the data is actually saying.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-can-you-tell-me-some-relevant-metrics-that-are-being-used-today-in-recruiting\"><span class=\"ez-toc-section\" id=\"Q_Can_you_tell_me_some_relevant_metrics_that_are_being_used_today_in_recruiting\"><\/span>Q: Can you tell me some relevant metrics that are being used today in recruiting?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> At Ashby, we talk about modern recruiting metrics versus the ones historically used. We focus on metrics that are <strong>actionable, real-time, and goal-oriented<\/strong>, rather than traditional ones like time-to-fill or time-to-hire.&nbsp;<\/p>\n\n\n\n<p>For example, we encourage looking at progress-to-hiring-plan, which is real-time and actionable. Other metrics include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pass-through rates&nbsp;<\/li>\n\n\n\n<li>Interview hours per hire&nbsp;<\/li>\n\n\n\n<li>TA activity by stage&nbsp;<\/li>\n\n\n\n<li>Pipeline diversity<\/li>\n\n\n\n<li>Candidate quality<\/li>\n<\/ul>\n\n\n\n<p>The goal is to use these real-time metrics to make immediate adjustments rather than retroactively trying to fix things later!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-with-such-a-competitive-job-market-how-can-companies-use-data-to-effectively-pre-screen-and-shortlist-candidates-saving-time-and-resources\"><span class=\"ez-toc-section\" id=\"Q_With_such_a_competitive_job_market_how_can_companies_use_data_to_effectively_pre-screen_and_shortlist_candidates_saving_time_and_resources\"><\/span>Q: With such a competitive job market, how can companies use data to effectively pre-screen and shortlist candidates, saving time and resources?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> We actually have some interesting data around this from our <a href=\"https:\/\/www.ashbyhq.com\/talent-trends-report\">Talent Trends reports<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Between January 2021 and January 2024, there was a threefold increase in job applications for business roles\u2014a 207% rise\u2014and a 161% increase in technical roles.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Recruiting teams are dealing with more applications than ever, often with fewer resources than they had in 2021. That year was the peak for recruiting, especially in tech, and things have declined since then, with <strong>interest rates and less VC funding playing a role.<\/strong><\/p>\n\n\n\n<p>In terms of data, knowledge is power.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The first step is <strong>understanding your team\u2019s capacity<\/strong>\u2014can they feasibly review all the applications manually? You need to consider average application rates and staffing levels. Are you missing out on great candidates because your team can\u2019t operate efficiently?<\/li>\n\n\n\n<li>The second point is about <strong>efficiency<\/strong>. Ashby recently released an <a href=\"https:\/\/www.ashbyhq.com\/blog\/product\/ai-assisted-application-review\">AI-assisted application review feature<\/a> that helps teams optimize human resources where it matters most and minimize tasks where human input is less valuable \u2014 for example, reviewing 20 resumes from candidates in a location you\u2019re not hiring for You can set criteria for each role and the AI scans resumes, looking for evidence to determine whether candidates meet those criteria.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-so-there-s-no-human-intervention-during-the-pre-screen-shortlisting-process\"><span class=\"ez-toc-section\" id=\"Q_So_theres_no_human_intervention_during_the_pre-screen_shortlisting_process\"><\/span>Q: So there&#8217;s no human intervention during the pre-screen shortlisting process?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> There is human intervention. The AI Assisted Application Review feature doesn\u2019t reject anyone\u2014it determines criteria met, allowing recruiters to focus on applications that might otherwise get missed. The AI evaluates and gives you the score, but it\u2019s not rejecting anyone.&nbsp;<\/p>\n\n\n\n<p>It\u2019s saying, <em>&#8220;This person matches four or five of your criteria, this person matches one.&#8221;<\/em> But it\u2019s <strong>really important that humans are still involved in the process<\/strong> because you might miss people.<\/p>\n\n\n\n<p>This type of data-driven approach helps sift through applicants more efficiently, especially with application volumes being higher than ever.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Data gives you chapter one, but it doesn\u2019t give you chapters two, three, or four<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-other-areas-do-you-use-a-data-driven-approach-throughout-the-recruiting-pipeline\"><span class=\"ez-toc-section\" id=\"Q_What_other_areas_do_you_use_a_data-driven_approach_throughout_the_recruiting_pipeline\"><\/span>Q: What other areas do you use a data-driven approach throughout the recruiting pipeline?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> You can use data in so many parts of the hiring process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pass Through Rates: <\/strong>One thing I like to look at the most is pass-through rates. There\u2019s so much information in pass-through rates that can help you determine if you have a potentially inequitable process.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, if you\u2019re looking at pass-through rates by demographics and notice a significant drop-off\u2014let\u2019s say, for women in an engineering role at a take-home test stage\u2014you\u2019d want to ask, &#8220;What\u2019s happening there? Is there something we could change?&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Progress to Plan<\/strong>: Another important metric is progress to plan. It doesn\u2019t necessarily matter how many people you\u2019ve hired if you didn\u2019t hire the right person for the right role at the right time.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s say you wanted to hire someone in December but ended up hiring them in October. Great, that one\u2019s done, but if you\u2019re supposed to hire four people in October and it\u2019s now November, that\u2019s a problem. You really want to prioritize and align by progress to plan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recruiting Planner: <\/strong>We also have something in Ashby called the recruiting planner. It\u2019s a great model for capacity, showing you how many people you need to have in each stage per week and overall within a timeframe to hit your hiring goals, based on historical data. All of this data gives a real picture into the feasibility of your hiring plan. <a href=\"https:\/\/open.spotify.com\/episode\/4CZ5jjXEXg3puTbWyIk4Hw?si=m-ubQO1SSRSwCjJfachzew\">JT Haskell, who was on our podcast<\/a>, said it best:<strong> the smartest, most effective recruiting teams think into the future.<\/strong> You have to look at that data and ask, <em>&#8220;Are we going to be successful in the future? Do we have the pipeline to hire for this role by December?&#8221;<\/em> Thinking into the future is another way to use data to ensure you\u2019re hitting your goals and operating effectively.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-with-ai-now-in-the-picture-what-has-changed-in-the-world-of-recruitment-and-rec-ops-nbsp\"><span class=\"ez-toc-section\" id=\"Q_With_AI_now_in_the_picture_%E2%80%93_what_has_changed_in_the_world_of_recruitment_and_rec_ops\"><\/span>Q: With AI now in the picture &#8211; what has changed in the world of recruitment and rec ops?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> We\u2019re still seeing it evolve. A lot of <a href=\"https:\/\/www.springworks.in\/blog\/ai-recruiting-tools\/\">recruiting tools<\/a> are building AI features now.&nbsp;<\/p>\n\n\n\n<p><strong>AI Adoption:<\/strong> One of the biggest challenges with AI in recruiting ops is comfortability. You have to get your team on board with the tools you\u2019re using. I can\u2019t tell you how many teams I know that have tools they barely use! You really have to encourage your team to utilize them and use them well. With AI, we\u2019re in this middle stage where some people are early adopters, but there are still AI detractors\u2014people uncomfortable with using AI for things like note-taking or recording interviews.<\/p>\n\n\n\n<p>That\u2019s important for recruiting ops because they need to <a href=\"https:\/\/www.springworks.in\/blog\/understanding-ai-literacy-and-employee-training\/\">get people on board with AI<\/a>, both philosophically and practically.&nbsp;<\/p>\n\n\n\n<p><strong>AI Enablement:<\/strong> Another key aspect is enablement. Recruiting ops folks need to be good at change management\u2014showing their team the tools, explaining how they work, why they\u2019ll make jobs easier, and how they provide efficiencies. Ideally, these tools give people time back so they can enjoy life outside of work, whatever that means for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-how-can-analytics-support-dei-initiatives-within-the-hiring-process\"><span class=\"ez-toc-section\" id=\"Q_How_can_analytics_support_DEI_initiatives_within_the_hiring_process\"><\/span>Q: How can analytics support DEI initiatives within the hiring process?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> As I mentioned earlier, data gives you chapter one, but it doesn\u2019t give you chapters two, three, or four. Chapter one is collecting the data, and chapter two is asking why things are happening.&nbsp;<\/p>\n\n\n\n<p>For example, if you don\u2019t have a representative pipeline in your application pool, you need to look at your job descriptions. Is something in them detracting a representative pipeline? You can supplement with sourcing, but you must look deeper at the underlying process.<\/p>\n\n\n\n<p><strong>Building pipeline representation is one of the most important things you can do with data.<\/strong> To build a representative workforce, you need to know where your company is at and understand the market data.&nbsp;<\/p>\n\n\n\n<p><strong>What not to do:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In terms of quotas, don\u2019t do that\u2014it doesn\u2019t serve anyone. Quotas, especially in the U.S., are illegal. In other places, they may be legal, but even then, it\u2019s not the best way to create lasting change. For example, women in engineering roles don\u2019t make up 50% of the workforce, so setting a goal of 50% isn\u2019t realistic. But you also don\u2019t want to benchmark against other companies either because many have the same representation problems. If you\u2019re just swapping candidates between companies, you&#8217;re not fixing the issue!<\/li>\n\n\n\n<li>People have good intentions when they\u2019re trying to increase representation in their employee base. They might look at their gaps and say, &#8220;We only have men in leadership roles, so we need to hire a woman for this role.&#8221; But that\u2019s not the best way to go about it. If you approach it in a certain way, the feeling can trickle down to the candidate or employee, making them feel like a token hire, like they didn\u2019t get there on merit. You have to be very conscientious about how you go about building representation.<\/li>\n<\/ul>\n\n\n\n<p><strong>What you can do:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It all comes down to building a representative pipeline from the beginning, investigating if there are drop-offs in certain demographics during the process, and figuring out if the process sets everyone up for success.&nbsp;<\/li>\n\n\n\n<li>Look at your historical data and set realistic goals. Build your pipeline in a representative way, so the numbers work out naturally. It\u2019s not about lowering the bar, a common misconception amongst hiring managers; it\u2019s about being more conscientious in building your pipeline and increasing representation at every stage. Data helps you achieve that without guessing. But you need a clear goal and process, rather than arbitrarily deciding to hire a specific number of people from a particular group.<\/li>\n<\/ul>\n\n\n\n<p>Long-term change comes from pipeline representation, not just checking a box by hiring someone to fill a specific role. Just saying, &#8220;We hired a woman in this role, so we\u2019re good,&#8221; will solve nothing in the long term.<\/p>\n\n\n\n<p><em><strong>Related Reads:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.springworks.in\/blog\/chro-insights-the-current-state-of-deib\/\">CHRO Insights: While DEIB is Evolving, it\u2019s not Disappearing | In Conversation with Sonia Mathai<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.springworks.in\/blog\/qa-deib-in-2024-with-patricia-souza-can-ai-really-push-the-needle\/\">Q&amp;A: DEIB in 2024 with Patricia Souza | Can AI Really Push the Needle?<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-with-the-legal-landscape-for-ai-in-hiring-shifting-particularly-following-the-recent-settlement-of-a-discrimination-lawsuit-what-should-hr-leaders-and-talent-professionals-know-about-these-changing-laws-how-can-they-ensure-compliance-while-leveraging-ai-in-their-recruitment-processes\"><span class=\"ez-toc-section\" id=\"Q_With_the_legal_landscape_for_AI_in_hiring_shifting_particularly_following_the_recent_settlement_of_a_discrimination_lawsuit_what_should_HR_leaders_and_talent_professionals_know_about_these_changing_laws_How_can_they_ensure_compliance_while_leveraging_AI_in_their_recruitment_processes\"><\/span>Q: With the legal landscape for AI in hiring shifting, particularly following the <a href=\"https:\/\/hrexecutive.com\/the-legal-landscape-for-ai-in-hiring-is-shifting-and-hr-leaders-need-to-think-ahead\/\">recent settlement of a discrimination lawsuit<\/a>, what should HR leaders and talent professionals know about these changing laws? How can they ensure compliance while leveraging AI in their recruitment processes?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do not put proprietary data into tools like ChatGPT, because many AI systems are taking data as well as providing output. You have to be careful about the inputs.<\/li>\n\n\n\n<li>Another thing I\u2019ll say about tools: you should always ask the companies behind these tools how they\u2019re staying compliant with laws and regulations. It\u2019s important to be up to date on this, but since things move quickly, your tools need to keep up as well.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For example, in EMEA, they tend to have stricter privacy laws than in the U.S. Before AI, there were already privacy concerns when hiring in EMEA, and companies needed to ensure their tools complied with those laws.<\/p>\n\n\n\n<p>If a tool doesn\u2019t fulfill compliance needs, reconsider using it. The more manual processes you add, the higher the chances of mistakes and liability. So not only should you stay informed, but your tools must be compliant too.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I always err on the side of whichever geography has the most stringent compliance laws. For instance, New York has new regulations on AI use in hiring, and in Colorado, you now have to put a closing date in job descriptions. If you hire across states with varying laws, it\u2019s safest to follow the most stringent ones.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-can-you-name-some-ai-use-cases-or-features-for-recruiters-that-they-might-not-be-aware-of\"><span class=\"ez-toc-section\" id=\"Q_Can_you_name_some_AI_use_cases_or_features_for_recruiters_that_they_might_not_be_aware_of\"><\/span>Q: Can you name some AI use cases or features for recruiters that they might not be aware of?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> I\u2019m a bit biased, but Ashby has been very thoughtful in implementing AI, rather than rushing features out there. In recruiting, there\u2019s been a big push to just put out AI features, but AI needs to be used thoughtfully, and that requires developers to build it that way.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One feature we have is an <a href=\"https:\/\/www.ashbyhq.com\/ai\">AI personalization token for email outreach<\/a>, and the results have been amazing. Without the personalized AI tokens, the reply rate was 24%. With them, it jumped to 35%. A <a href=\"https:\/\/www.ashbyhq.com\/talent-trends-report\/reports\/candidate-sourcing#ai-in-sourcing\">46% increase<\/a> is significant.This feature of <a href=\"https:\/\/instantly.ai\/blog\/easy-to-use-email-outreach-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">email outreach tools<\/a> allows talent teams to increase their volume of outreach without compromising personalization, which candidates are really looking for!&nbsp;<\/li>\n\n\n\n<li>Another feature we have at Ashby is <a href=\"https:\/\/www.ashbyhq.com\/blog\/product\/ai-features-in-ashby\">AI candidate search<\/a>. You can ask it to show you all candidates who interviewed for a specific role in the last year from certain companies, and it provides a list. It helps people who may not be great at building reports by letting them use natural language prompts.&nbsp;<\/li>\n\n\n\n<li>I also recommend <a href=\"https:\/\/www.metaview.ai\/\">MetaView,<\/a> which records interviews and takes notes. The AI doesn\u2019t provide opinions, just the facts\u2014what was asked and what was answered. It helps create a more unbiased process because humans can react emotionally to things they hear in an interview.&nbsp;<\/li>\n\n\n\n<li>Another thing I love about Ashby is the <a href=\"https:\/\/www.ashbyhq.com\/blog\/product\/ai-debrief-summaries\">AI debrief feature<\/a>. It can summarize interview notes, highlighting what went well and what concerns might have been raised from interview feedback. It helps hiring teams be more efficient and reduces bias in the process, which is especially important for historically marginalized communities. So, it\u2019s a win-win.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-how-can-smaller-companies-adopt-more-data-driven-recruitment-strategies-to-build-a-pipeline\"><span class=\"ez-toc-section\" id=\"Q_How_can_smaller_companies_adopt_more_data-driven_recruitment_strategies_to_build_a_pipeline\"><\/span>Q: How can smaller companies adopt more data-driven recruitment strategies to build a pipeline?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong> When you don\u2019t have a lot of historic data, certain things might be a bit more difficult, but that\u2019s why actionable, <a href=\"https:\/\/www.aihr.com\/blog\/recruiting-metrics\/\">real-time metrics<\/a> are so important.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can also <strong>find benchmarks<\/strong> from <a href=\"https:\/\/research.criteriacorp.com\/2024-25-hiring-benchmark-report\">other sources<\/a>. We publish a lot of benchmarks at Ashby, and other recruiting tech companies do too, often segmented by company size. So even if you don\u2019t have historic data for your own company, you can still use those benchmarks.<\/li>\n\n\n\n<li>The most important thing is <strong>not to over-index<\/strong> on certain outcomes where there is low volume. For example, if your offer acceptance rate is 100%, but you\u2019ve only hired three people, and then one person declines, it drops to 75%. As talent leaders, you need to be conscientious of volume and how it impacts outcomes. It\u2019s easier for larger companies with a bigger pool to maintain consistent metrics, but for smaller companies, a single event can skew results.<\/li>\n<\/ul>\n\n\n\n<p>I encourage smaller companies to keep an eye on modern recruiting metrics, but don\u2019t consider one instance as a trend. Setting up your data collection process early will benefit you in the future, even if you can\u2019t act on anomalies right away. For example, if compensation is an issue causing people to drop out, you may not notice it immediately without proper data collection.<\/p>\n\n\n\n<p>Smaller companies should focus on&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Progress to plan<\/strong>\u2014it\u2019s probably the most important one.&nbsp;<\/li>\n\n\n\n<li>Another one is <strong>interview hours per hire<\/strong>, especially for small teams. I\u2019ve worked at companies where the engineering team spends 90% of their time hiring, which is not sustainable. So, you need to backtrack and assess if your team has the capacity to hire the number of people planned for a quarter or year.<\/li>\n\n\n\n<li><strong>Pass-through rates<\/strong> are also helpful. Even in small companies, you can track if a candidate passes from recruiter screen to hiring manager interview. If there\u2019s a 75% drop-off, for example, there\u2019s misalignment or a problem that needs addressing to reduce unnecessary time spend.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>While these metrics work better with more data, as all metrics do, they\u2019re still useful even in smaller setups. <a href=\"https:\/\/www.ashbyhq.com\/podcast\/episodes\/capacity-model\">Capacity modeling<\/a> is another one that can be done without tons of historic data\u2014check out our podcast episode with JT Haskell for more on that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-trends-do-you-see-in-the-field-of-recruitment-nbsp-rec-ops\"><span class=\"ez-toc-section\" id=\"Q_What_trends_do_you_see_in_the_field_of_recruitment_rec_ops\"><\/span>Q: What trends do you see in the field of recruitment \/&nbsp; rec ops?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shannon:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be friends with AI!<\/strong> I genuinely believe that recruiters who don\u2019t lean into AI will be left behind. <strong>There\u2019s fear in the recruiting community that AI will replace us, but I say no way<\/strong>. AI can\u2019t do the human elements.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>People join companies because they love their recruiter, had a positive candidate experience, or connected with the people they met. AI can help facilitate that experience, but this is still a human-to-human job. The most successful recruiters will be those who evolve with the times, and that\u2019s always been true\u2014not just with AI.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compliance is likely to become increasingly complex and challenging<\/strong> &#8211; but probably for the right reasons, so keep an eye on that.&nbsp;<\/li>\n\n\n\n<li>The trend I love, though, is <strong>seeing several rec ops folks getting promoted by showing their value and strategic nature through data and analytics.<\/strong> It\u2019s heartwarming because rec ops have done this work for a long time without recognition, but now they can showcase their value.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Not only does it provide job security, but it also leads to promotions, and I think that\u2019s the best.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-if-you-are-an-hr-or-people-leader-and-want-to-collaborate-for-an-article-let-s-chat\"><span class=\"ez-toc-section\" id=\"If_you_are_an_HR_or_People_leader_and_want_to_collaborate_for_an_article_%E2%80%93_lets_chat\"><\/span>If you are an HR or People leader, and want to collaborate for an article &#8211; <a href=\"https:\/\/cal.com\/mariam-mushtaq-hrbrainpickings\/15min\">let&#8217;s chat<\/a>!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Access to data is just the first step; the second step is discovery, to really build a full picture of what the data is actually saying In the hiring landscape today, data has become the backbone of recruitment strategies. By leveraging data-driven techniques, such as automating pre-screening and shortlisting processes, companies can save up to<\/p>\n","protected":false},"author":1033,"featured_media":516965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102636,102708],"tags":[],"class_list":["post-516946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-retention","category-expert-insights","disable-dropcap","disable-2-columns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Driven Recruitment 101: Making Better Hiring Decisions<\/title>\n<meta name=\"description\" content=\"Find out how data-driven recruitment can revolutionize your hiring process, improve quality of hires, and reduce bias.\" \/>\n<meta name=\"robots\" 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