{"id":512302,"date":"2022-12-30T15:23:24","date_gmt":"2022-12-30T09:53:24","guid":{"rendered":"https:\/\/www.springworks.in\/blog\/?p=512302"},"modified":"2024-04-16T16:25:01","modified_gmt":"2024-04-16T10:55:01","slug":"life-at-springworks-a-day-in-the-life-of-a-product-marketer","status":"publish","type":"post","link":"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/","title":{"rendered":"Life At Springworks: A Day In The Life Of A Product Marketer"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Shwetha Parshi is from Banglore. She has been in the field of marketing for 7+ years. Marketing has always been her forte and she completed her master\u2019s in business administration in the former domain from RNSIT college, Bangalore. She started her career in a different role but transitioned into digital marketing. Shwetha worked as a digital marketer for 5+ years. Her curiosity towards the product and its development led her to switch positions. At Springworks, she works as a product marketer.<br><br>Let\u2019s have a look at her journey!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#How_did_you_prepare_yourself_for_the_role_of_a_Product_marketer\" >How did you prepare yourself for the role of a Product marketer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#What_do_you_do_as_a_Product_marketer_at_Springworks\" >What do you do as a Product marketer at Springworks?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#What_do_you_like_about_working_at_Springworks\" >What do you like about working at Springworks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#At_Springworks_what_has_been_your_favourite_project\" >At Springworks, what has been your favourite project?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#What_would_you_say_about_our_Hiring_and_Onboarding_process\" >What would you say about our Hiring and Onboarding process?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#Walk_me_through_a_day_in_the_life_of_Shwetha\" >Walk me through a day in the life of Shwetha&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#Did_you_face_any_challenges_with_your_work_If_yes_how_did_you_overcome_them\" >Did you face any challenges with your work? If yes, how did you overcome them?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#Among_EngageWith_and_Trivia_which_is_your_personal_favourite\" >Among EngageWith and Trivia, which is your personal favourite?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/#Sneak-_Peek_into_your_life_outside_Springworks\" >Sneak- Peek into your life outside Springworks!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"h-how-did-you-prepare-yourself-for-the-role-of-a-product-marketer\"><span class=\"ez-toc-section\" id=\"How_did_you_prepare_yourself_for_the_role_of_a_Product_marketer\"><\/span>How did you prepare yourself for the role of a Product marketer<strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">At my previous organization, while I was working on the product of the company I had a few questions about the message conventions, position of the product etc. That\u2019s when I learned about the role of a product marketer and most of my questions fall under this category. My interests were inclined towards product marketing as I wanted to ask these questions and work on them. Although I decided to change my role, the transition was hard. I spent months laying the groundwork and doing certifications online. I started networking with product marketers and worked on a Saas product. Keeping all this aside, my determination and inquisitiveness to learn played a significant role.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"What_do_you_do_as_a_Product_marketer_at_Springworks\"><\/span><strong>What do you do as a Product marketer at Springworks?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">As a product marketer, I look after the prospects and how users perceive the product. My role involves a lot of content as I write a lot of emails, documents or any other communication that someone reads to understand the product. I also collaborate and work with cross-functional teams which helps me to understand the different products and how it is developed.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"What_do_you_like_about_working_at_Springworks\"><\/span><strong>What do you like about working at Springworks?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">I have been here for over a year now. Springworks is a great place to work, there is a lot of trust and autonomy here. I have seen a lot of transparency in work. When you write and develop content, there are usually a lot of changes, approvals and multiple inputs but here one can own their work and execute it. Your ideas and work stay intact. The work culture definitely adds value to one\u2019s growth.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"At_Springworks_what_has_been_your_favourite_project\"><\/span><strong>At Springworks, what has been your favourite<\/strong> <strong>project?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">It\u2019s very hard to name one because everything I work on adds to my growth. There are many new things and concepts I have picked up. But, I really liked working on new initiatives. I had the opportunity to pick up and initiate webinars and promote them. It involved developing the entire blueprint, starting from the process, connecting with stakeholders, promotions and post-webinar follow-ups. It was a holistic project and it\u2019s been a great experience. This laid a foundation for all the tasks I am working on right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"What_would_you_say_about_our_Hiring_and_Onboarding_process\"><\/span><strong>What would you say about our Hiring and Onboarding process?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">I clearly remember my onboarding process. It was a golden opportunity for me. When I decided to apply for the position of product marketer, I applied to Springworks via LinkedIn. I was following Abhash and learned about Springworks. This role opened up when I was at my nascent stage of learning and I couldn\u2019t get through the hiring process as I had to brush up on a few skills. After a few courses and certifications, I reached out to Abhash and re-applied for the same role. The HR got in touch and started the hiring process. I had two interviews with Abhash and an assignment. My goal was to join Spingworks and learn from Abhash so I was open to any role that would suit my skill set and I was offered a \u201c<em><a href=\"https:\/\/www.findymail.com\/blog\/b2b-sales-enablement-guide\/\">Sales Enablement<\/a><\/em>\u201d role.\u00a0<\/p>\n\n\n\n<p class=\"has-medium-font-size\">I had my buddy and manager meetings. Also, I made a list of things I wanted to work on before my first day. On my first day, I had my induction and team meeting. For the next 6 months, I was the point of contact for the Sales team for their market collateral, campaigns, and assets and understanding their needs. After this, I got into product marketing. There are companies that have 8-9 rounds of interviews and a lot of assignments. But at Springworks, everything was quick and seamless.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Walk_me_through_a_day_in_the_life_of_Shwetha\"><\/span><strong>Walk me through a day in the life of Shwetha&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">I use flexible working hours to the fullest. I don\u2019t have a specific work schedule. Based on the priorities and tasks at hand, I work and wrap things. On Mondays &amp; Wednesdays, I have my  Kalaripayattu classes from 5 &#8211; 7 p.m. Hence, I start work early and get things done before my classes. On the other days, I start work at 10 a.m and work till 6 p.m. Post which, I cook dinner and spend a few hours playing with my pets. Later on, I sit beside my plants and reflect upon things. Furthermore, my husband and I go on a walk with my dog.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Did_you_face_any_challenges_with_your_work_If_yes_how_did_you_overcome_them\"><\/span><strong>Did you face any challenges with your work<\/strong>? <strong>If yes, how did you overcome them?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">I did face a lot of challenges when it comes to work. The role itself is very challenging and there is a lot at stake. At work, I was given a lot of time, space and support to learn and get better. I have been very disciplined when it comes to growth and development. Writing and developing content was difficult as I had not written a lot in my previous years. Consistency and a few hits and misses helped me get a grip on the process. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Leading tasks, taking ownership and asking questions about the process made me more confident. Kartik\u2019s words in standup calls and meetings have really helped me. He always says things don\u2019t have to be perfect, we need to move on and get things done. We will learn through the process and get better. The learning has been great. This is just the start and I have a long way to go. The work culture helps you to challenge yourself, learn new things and also take up a side hustle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Among_EngageWith_and_Trivia_which_is_your_personal_favourite\"><\/span><strong>Among EngageWith and Trivia, which is your personal favourite?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">My personal favorite is EngageWith. I loved the entire concept of rewarding someone when they have helped me or they have done something good. Recognising someone adds great value to one\u2019s morale and performance. It\u2019s not about Kudos but the concept of appreciation. I love the \u201cHangman\u201d feature on Trivia. I set everything aside and play. Work is all the more fun with these two products.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Sneak-_Peek_into_your_life_outside_Springworks\"><\/span><strong>Sneak- Peek into your life outside Springworks<\/strong>!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">I travel a lot and most of my weekends are spent travelling and exploring places. Every month, I am off for a week and work from different places. I love going on Treks and I do Himalayan and local treks. I take my dog on treks as well &lt;3. If I am not doing any of these, I hang out with my friends or I watch TV at home. Next year, I am looking forward to visiting New Zealand.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-pale-cyan-blue-background-color has-background has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Like what you see? Head to<a href=\"https:\/\/springworks.springrecruit.com\/\"> our dedicated<\/a><a href=\"https:\/\/www.springworks.in\/careers\/\"> jobs portal<\/a> to search our current openings!<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shwetha Parshi is from Banglore. She has been in the field of marketing for 7+ years. Marketing has always been her forte and she completed her master\u2019s in business administration in the former domain from RNSIT college, Bangalore. She started her career in a different role but transitioned into digital marketing. Shwetha worked as a<\/p>\n","protected":false},"author":1029,"featured_media":512303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[102669,165],"class_list":["post-512302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-at-springworks","tag-employee-stories","tag-life-at-springworks","disable-dropcap","disable-2-columns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Life At Springworks: A Day In The Life Of A Product Marketer - Springworks Blog<\/title>\n<meta name=\"description\" content=\"In this article, we are going to take you on a journey through a day in the life of a product marketer. Read her story!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blog.springworks.in\/life-at-springworks-a-day-in-the-life-of-a-product-marketer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life At Springworks: A Day In The Life Of A Product Marketer\" \/>\n<meta property=\"og:description\" content=\"Shwetha Parshi is from Banglore. She has been in the field of marketing for 7+ years. 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