{"id":510229,"date":"2022-06-28T18:23:41","date_gmt":"2022-06-28T12:53:41","guid":{"rendered":"https:\/\/www.springworks.in\/blog\/?p=510229"},"modified":"2026-04-17T11:35:23","modified_gmt":"2026-04-17T06:05:23","slug":"ats-vs-crm","status":"publish","type":"post","link":"https:\/\/blog.springworks.in\/ats-vs-crm\/","title":{"rendered":"ATS vs CRM: Which one do organizations need?"},"content":{"rendered":"\n<p>Recruiting might seem to be pretty easy and straightforward but it is definitely not so. It is not just mere calls and conducting interviews- it is understanding every individual\u2019s true potential, maintaining a huge database, and maintaining an effective relationship with candidates. Here is where tools like Applicant Tracking Software or Candidate Relationship Management come into play. However, it leads to a debate: ATS vs CRM &#8211; do you really need both, or do you need only one? If you need only one, is it ATS or CRM?&nbsp;<\/p>\n\n\n\n<p>Well, on a considerable level, this depends on the requirements of the organization. However, for the effective management of the entire recruitment process, a CRM should definitely be paired with an ATS and vice versa.<\/p>\n\n\n\n<p>Before anything else, let\u2019s dive deep into what ATS and CRM are individually:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#Benefits_of_ATS_for_Recruiting\" >Benefits of ATS for Recruiting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#Benefits_of_CRM_for_Recruiting\" >Benefits of CRM for Recruiting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#ATS_vs_CRM_The_functioning_of_the_two_systems\" >ATS vs CRM: The functioning of the two systems<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#Similarities_between_both_the_tools\" >Similarities between both the tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#How_does_not_optimizing_your_ATS_with_a_CRM_make_a_difference\" >How does not optimizing your ATS with a CRM make a difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#How_does_not_optimizing_your_CRM_with_an_ATS_make_a_difference\" >How does not optimizing your CRM with an ATS make a difference?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#Hence_it_is_best_to_integrate_both_tools_together\" >Hence, it is best to integrate both tools together.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#Why_is_CRM_important_in_recruitment\" >Why is CRM important in recruitment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#Who_should_use_an_ATS\" >Who should use an ATS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/ats-vs-crm\/#Is_ATS_the_same_as_CRM\" >Is ATS the same as CRM?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-ats-for-recruiting\"><span class=\"ez-toc-section\" id=\"Benefits_of_ATS_for_Recruiting\"><\/span>Benefits of ATS for Recruiting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An ATS is a tool used to <a href=\"https:\/\/www.springworks.in\/blog\/the-role-of-data-and-tech-advancements-in-ensuring-hiring-success\/\">optimize the hiring process<\/a> and reduce the manual labor of HR professionals. It is a repository for creating\/posting job openings, managing applications, and getting through the entire hiring process step by step. It is a great tool to <a href=\"https:\/\/springrecruit.com\/blog\/benefits-of-applicant-tracking-system\/\">make teams more productive<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/springrecruit.com\/?utm_source=Springworks+blog&amp;utm_medium=ats-vs-crm&amp;utm_campaign=Springworks+blog+conversion\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/26.png\" alt=\"\" class=\"wp-image-510230\" srcset=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/26.png 600w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/26-300x100.png 300w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/26-60x20.png 60w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/26-480x160.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-crm-for-recruiting\"><span class=\"ez-toc-section\" id=\"Benefits_of_CRM_for_Recruiting\"><\/span>Benefits of CRM for Recruiting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A candidate relationship management tool, ,particularly a <a href=\"https:\/\/webisoft.com\/custom-crm-development\">custom CRM<\/a>, helps you to build and maintain relationships with all active and passive candidates for future job openings.<\/p>\n\n\n\n<p>The benefits of <a href=\"https:\/\/www.engagebay.com\/products\/crm\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> include helping talent acquisition professionals to build their own community of talent and sending regular updates to them. This allows them to already have a pool of talent to search from whenever there is a new opening.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ats-vs-crm-the-functioning-of-the-two-systems\"><span class=\"ez-toc-section\" id=\"ATS_vs_CRM_The_functioning_of_the_two_systems\"><\/span>ATS vs CRM: The functioning of the two systems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both of these tools work at different stages of the hiring process. While the ATS is required right from the very beginning of the hiring process, the <a href=\"https:\/\/telecrm.in\/crm-for-recruiting\">Recruitment CRM<\/a> is used in the later half of the same.&nbsp;<\/p>\n\n\n\n<p>CRM is relatively new in terms of usage within the organization. Whereas the importance of the <a href=\"https:\/\/www.techimply.com\/software\/applicant-tracking-system\/india\">Applicant Tracking System<\/a> has been recognized for quite a while now. It is recommended for all companies- be it specifically a big organization or a\u00a0<a href=\"https:\/\/capsulecrm.com\/industries\/crm-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">small business CRM<\/a>.<\/p>\n\n\n\n<p>An ATS is required for a higher volume of hiring. With more and more candidates, data management and tracking the entire process of hiring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-similarities-between-both-the-tools\"><span class=\"ez-toc-section\" id=\"Similarities_between_both_the_tools\"><\/span><strong>Similarities between both the tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both ATS and CRM act as a repository for resumes.<\/li>\n\n\n\n<li>Both the tools save the amount of time you invest in the hiring process.<\/li>\n\n\n\n<li>They <a href=\"https:\/\/www.springworks.in\/blog\/improve-candidate-experience\/\">enhance the overall candidate experience<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-not-optimizing-your-ats-with-a-crm-make-a-difference\"><span class=\"ez-toc-section\" id=\"How_does_not_optimizing_your_ATS_with_a_CRM_make_a_difference\"><\/span>How does not optimizing your ATS with a CRM make a difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You are not able to evaluate the relationship between the candidates and the recruiter.<\/li>\n\n\n\n<li>You don\u2019t get a satisfactory Return on Investment.<\/li>\n\n\n\n<li>A few positions do not get closed for months.<\/li>\n\n\n\n<li>You only get administrative tasks done.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-not-optimizing-your-crm-with-an-ats-make-a-difference\"><span class=\"ez-toc-section\" id=\"How_does_not_optimizing_your_CRM_with_an_ATS_make_a_difference\"><\/span>How does not optimizing your CRM with an ATS make a difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You are not able to effectively track your<a href=\"https:\/\/springrecruit.com\/blog\/how-applicant-tracking-systems-ats-are-simplifying-the-hiring-processes\/\" target=\"_blank\" rel=\"noreferrer noopener\"> end to end recruitment process<\/a>.<\/li>\n\n\n\n<li>Management of applications is more difficult.<\/li>\n\n\n\n<li>Your job distribution is limited.<\/li>\n\n\n\n<li>Administrative tasks like scheduling interviews, and setting up emails and meetings are not done easily.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hence-it-is-best-to-integrate-both-tools-together\"><span class=\"ez-toc-section\" id=\"Hence_it_is_best_to_integrate_both_tools_together\"><\/span><strong>Hence, it is best to integrate both tools together.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It seems pretty obvious now that both the tools add great value when they are combined together. Using both the CRM and ATS will cover the hiring process right from the beginning and continue even after the position is closed (that is, the relationship management with the candidates).&nbsp;<\/p>\n\n\n\n<p>With both the tools in hand, post job openings in different platforms along with the candidate pool that you have built, track and manage job applications effectively, respond to candidates effectively, and maintain good relationships with them.<\/p>\n\n\n\n<p>Hence, in the entire debate of <em>ATS vs CRM: which one is better? <\/em>the truth is that both of them are the most beneficial only when they are combined together. And not when you have to pick only a single tool. For the best return on investment, it is essential that you go for both the tools and use them efficiently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/springrecruit.com\/?utm_source=Springworks+blog&amp;utm_medium=ats-vs-crm&amp;utm_campaign=Springworks+blog+conversion\"><img decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/27-2-1.png\" alt=\"\" class=\"wp-image-510231\" srcset=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/27-2-1.png 600w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/27-2-1-300x100.png 300w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/27-2-1-60x20.png 60w, https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/27-2-1-480x160.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-is-crm-important-in-recruitment\"><span class=\"ez-toc-section\" id=\"Why_is_CRM_important_in_recruitment\"><\/span><strong>Why is CRM important in recruitment?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.kommo.com\/blog\/crm\/?utm_source=&amp;utm_campaign=seo-backlinks-exchange-en&amp;utm_medium=referral&amp;utm_content=springworks\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> helps you manage relationships with passive and active candidates. You can build your own talent pool for regular communication and job openings. It <a href=\"https:\/\/www.springworks.in\/blog\/recruitment-process-optimization\/\">optimizes your hiring process<\/a> to a great extent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-should-use-an-ats\"><span class=\"ez-toc-section\" id=\"Who_should_use_an_ATS\"><\/span><strong>Who should use an ATS?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Companies of all sizes should use an ATS in order to enhance the hiring process and the candidate experience, and save the time and efforts you invest in the same. <a href=\"https:\/\/springrecruit.com\/?utm_source=Springworks+blog&amp;utm_medium=ats-vs-crm&amp;utm_campaign=Springworks+blog+conversion\">SpringRecruit<\/a> is a free-forever ATS solution for all your hiring needs.<\/p>\n\n\n\n<p>It is used by 98% of Fortune 500 companies. Hence, the size of your company does not matter. An ATS will be beneficial to your hiring process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-ats-the-same-as-crm\"><span class=\"ez-toc-section\" id=\"Is_ATS_the_same_as_CRM\"><\/span><strong>Is ATS the same as CRM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An <a href=\"https:\/\/springrecruit.com\/?utm_source=Springworks+blog&amp;utm_medium=ats-vs-crm&amp;utm_campaign=Springworks+blog+conversion\">Applicant Tracking System<\/a> is used right from the beginning of the hiring process. It can be used for tracking and managing applications, posting job openings on different platforms, and more. A Candidate Relationship Management system maintains a talent pool, posts job openings within it, and builds relationships with new and existing candidates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recruiting might seem to be pretty easy and straightforward but it is definitely not so. It is not just mere calls and conducting interviews- it is understanding every individual\u2019s true potential, maintaining a huge database, and maintaining an effective relationship with candidates. Here is where tools like Applicant Tracking Software or Candidate Relationship Management come<\/p>\n","protected":false},"author":1019,"featured_media":510232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[],"class_list":["post-510229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-springworks","disable-dropcap","disable-2-columns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATS vs CRM: Which one do organizations need? - Springworks Blog<\/title>\n<meta name=\"description\" content=\"ATS vs CRM: Both ATS &amp; CRM help at different stages of hiring. But which is more effective? What should you get? Find all the answers here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATS vs CRM: Which one do organizations need?\" \/>\n<meta property=\"og:description\" content=\"Recruiting might seem to be pretty easy and straightforward but it is definitely not so. It is not just mere calls and conducting interviews- it is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Springworks Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T12:53:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T06:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/Blog-Cover-Page-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dhristi Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@springroleinc\" \/>\n<meta name=\"twitter:site\" content=\"@springroleinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dhristi Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.springworks.in\/ats-vs-crm\/\"},\"author\":{\"name\":\"Dhristi Shah\",\"@id\":\"https:\/\/blog.springworks.in\/#\/schema\/person\/9cfee82e403ec96c22cc32bfee1b9dff\"},\"headline\":\"ATS vs CRM: Which one do organizations need?\",\"datePublished\":\"2022-06-28T12:53:41+00:00\",\"dateModified\":\"2026-04-17T06:05:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.springworks.in\/ats-vs-crm\/\"},\"wordCount\":851,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blog.springworks.in\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/Blog-Cover-Page-7.png\",\"articleSection\":[\"Springworks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.springworks.in\/ats-vs-crm\/\",\"url\":\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/\",\"name\":\"ATS vs CRM: Which one do organizations need? - Springworks Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.springworks.in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.springworks.in\/blog\/ats-vs-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/06\/Blog-Cover-Page-7.png\",\"datePublished\":\"2022-06-28T12:53:41+00:00\",\"dateModified\":\"2026-04-17T06:05:23+00:00\",\"description\":\"ATS vs CRM: Both ATS & CRM help at different stages of hiring. 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