{"id":509240,"date":"2022-03-03T15:33:28","date_gmt":"2022-03-03T10:03:28","guid":{"rendered":"https:\/\/www.springworks.in\/blog\/?p=509240"},"modified":"2022-12-22T11:56:14","modified_gmt":"2022-12-22T06:26:14","slug":"case-study-confusedgenius","status":"publish","type":"post","link":"https:\/\/blog.springworks.in\/case-study-confusedgenius\/","title":{"rendered":"\u201cEngageWith helps us build a great remote-friendly culture\u201d – How a Digital Marketing Agency is Helping its People Stay Connected while Working from Home."},"content":{"rendered":"\t\t
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Company profile:<\/span>
<\/span>Confused Genius is a Not-for-Profit Digital Marketing Agency that works with early-stage startups, bootstrap businesses, and SMEs to help them get the best of the ROIs by optimizing the digital ecosystem for their needs. They help clients go from 1 to 15 in barely 15 months and that too with footprints across not just India but also the USA, Middle East, Singapore, Canada, and Australia.\u00a0<\/span><\/p>


<\/span>Number of employees:<\/span>
<\/span>20+<\/span><\/p>


<\/span>HQ:\u00a0<\/span><\/p>

Bangalore<\/span>
<\/span>
<\/span>Challenges:<\/span>
<\/span>– Implement a consistent recognition system that was valued by all employees and offered a positive user experience.\u00a0<\/span><\/p>

– Build positive vibes for employees across departments and distances.\u00a0 <\/span><\/p>

\u00a0<\/b><\/span><\/p>

\u00a0<\/b><\/span><\/p>

Solutions:<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EngageWith at Confused Genius – the success story<\/span><\/p>\n

 <\/span><\/p>\n

We got on a call with Shatakshi Tripathi – CEO, and Founder of Confused Genius, to discuss their experience using EngageWith. Here\u2019s the detailed transcript for the same. <\/span><\/p>\n

 <\/span><\/p>\n

 <\/span><\/p>\n

\u201cEngageWith helped us build a habit of celebrating wins on the spot with Kudos.\u201d<\/span><\/p>\n

 <\/span><\/p>\n

The Confused Genius team is distributed across India – working on multiple projects simultaneously. As a result, it becomes necessary to recognize essential contributions without missing out on them.  <\/span><\/p>\n

 <\/span><\/p>\n

Shatakshi said, \u201cBefore EngageWith – recognition, and acknowledgments mostly happened via emails or a gentle pat on the back whenever they see them in the office. But now, as we\u2019re working remotely – we needed something entirely different to make these recognition rituals a part of daily culture.\u201d<\/span><\/p>\n

 <\/span><\/p>\n

\u201cAnd EngageWith helped us with exactly that. It completely transformed the way we recognize. Every small contribution is noted and recognized without having to wait. Wherever they are or whatever project they work on – we simply send kudos to acknowledge their valuable contributions then and there.Sometimes it can be about the very simplest of the helps too but people appreciate each other a lot and that builds the camaraderie significantly.\u201d <\/span><\/p>\n

 <\/span><\/p>\n

Meaning employees are motivated to give their best and focus more on finding innovative solutions. <\/span>It\u2019s therefore crucial that you create a positive work culture in which your employees can feel appreciated.<\/span><\/p>\n

 <\/b><\/p>\n

\u201cKudos and Shoutouts help us promote personal relations and build stronger bonds amongst employees.\u201d<\/span><\/p>\n

 <\/span><\/p>\n

Confused Genius strongly believes that a business’s success boils down to keeping its people happy. Understanding the human element and investing in it can drive a strong culture and spread happy vibes. <\/span><\/p>\n

 <\/span><\/p>\n

Shatakshi continued, \u201cInstant recognitions create an instant positive impression amongst peers. As everything happens inside Slack, even small wins don\u2019t go unnoticed. Simply put, democratizing the recognition program has helped deepen connections and fuel positive momentum in building a winning team.\u201d <\/span><\/p>\n

 <\/span><\/p>\n

The best part of this recognition program was – it helped gel people across teams. <\/span><\/p>\n

 <\/span><\/p>\n

\u201cOne week, I still remember we were fast-approaching the project deadline for one of our clients. I knew we\u2019d to go above and beyond to get this done on time. Particularly, one of our employees stood out above the rest to get it done. Of course, this got her a Shoutout from the entire company. But it didn\u2019t end there. The next time they were asked to work with a member from another team, rather than feeling unfamiliar, they seemed very comfortable by recalling the gratifying experience that brought them together in the past.\u201d <\/span><\/p>\n

 <\/span><\/p>\n

Yes, the upshot of recognizing peers is truly immeasurable. <\/span><\/p>\n

 <\/b><\/p>\n

\u201cAnd the best part was their customer support. Any query gets answered in less than 30 minutes. In fact, we ourselves took a lot of inspiration from their CS team\u201d<\/span><\/p>\n

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\u201cWe have a dedicated channel via Slack Connect \u2013 and trust me, any query \u2013 however big or small \u2013 is resolved in less than 10 minutes. In fact, we ourselves have taken a lot of inspiration from their CS team and implemented it in our company.<\/span><\/span><\/p>\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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As soon as you sign-up with EngageWith, EngageWith allots a Dedicated Account Manager specific to your account.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Also, we initiate a Slack channel with our CEO, Product Managers, and Customer Support team to stay connected and solve our user challenges – on a daily basis.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Shatakshi added, \u201cTheir team found an innovative way to eliminate the traditional to-and-fro email support model and boring chatbot experience.\u201d\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u201cWe have a dedicated channel via Slack Connect \u2013 and trust me, any query \u2013 however big or small \u2013 is resolved in less than 10 minutes. In fact, we ourselves have taken a lot of inspiration from their CS team and implemented it in our company.<\/span><\/p>

\u00a0<\/span><\/p>

\u201cPlus, their team also helps us hell a lot of ideas around culture building, employee engagement, manager surveys, and more. Can\u2019t ask for more, you know,\u201d revealed Shatakshi proudly.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To learn how recognition can drive retention and engagement at your company, get in touch.<\/b>
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tBook Demo\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\tExplore EngageWith\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Company profile: Confused Genius is a Not-for-Profit Digital Marketing Agency that works with early-stage startups, bootstrap businesses, and SMEs to help them get the best of the ROIs by optimizing the digital ecosystem for their needs. They help clients go from 1 to 15 in barely 15 months and that too with footprints across not<\/p>\n","protected":false},"author":1011,"featured_media":509270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102656,102668],"tags":[],"class_list":["post-509240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-ew-customers","disable-dropcap","disable-2-columns"],"yoast_head":"\n[Case Study] How Confused Genius is building a People-First Culture Remotely<\/title>\n<meta name=\"description\" content=\"The Confused Genius team is distributed across India - EngageWith helped them build a great culture even while working remotely.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.springworks.in\/blog\/case-study-confusedgenius\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cEngageWith helps us build a great remote-friendly culture\u201d - How a Digital Marketing Agency is Helping its People Stay Connected while Working from Home.\" \/>\n<meta property=\"og:description\" content=\"Company profile: Confused Genius is a Not-for-Profit Digital Marketing Agency that works with early-stage startups, bootstrap businesses, and SMEs to help\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.springworks.in\/blog\/case-study-confusedgenius\/\" \/>\n<meta property=\"og:site_name\" content=\"Springworks Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T10:03:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T06:26:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/03\/Case-study-banner-image-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Prasanna Venkatesh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@springroleinc\" \/>\n<meta name=\"twitter:site\" content=\"@springroleinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prasanna Venkatesh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.springworks.in\/blog\/case-study-confusedgenius\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.springworks.in\/case-study-confusedgenius\/\"},\"author\":{\"name\":\"Prasanna Venkatesh\",\"@id\":\"https:\/\/blog.springworks.in\/#\/schema\/person\/b08c2e6c568b9fea23142c7ed7589719\"},\"headline\":\"\u201cEngageWith helps us build a great remote-friendly culture\u201d – How a Digital Marketing Agency is Helping its People Stay Connected while Working from Home.\",\"datePublished\":\"2022-03-03T10:03:28+00:00\",\"dateModified\":\"2022-12-22T06:26:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.springworks.in\/case-study-confusedgenius\/\"},\"wordCount\":828,\"publisher\":{\"@id\":\"https:\/\/blog.springworks.in\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.springworks.in\/blog\/case-study-confusedgenius\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/03\/Case-study-banner-image-4.png\",\"articleSection\":[\"Case Study\",\"EngageWith\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.springworks.in\/case-study-confusedgenius\/\",\"url\":\"https:\/\/www.springworks.in\/blog\/case-study-confusedgenius\/\",\"name\":\"[Case Study] How Confused Genius is building a People-First Culture Remotely\",\"isPartOf\":{\"@id\":\"https:\/\/blog.springworks.in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.springworks.in\/blog\/case-study-confusedgenius\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.springworks.in\/blog\/case-study-confusedgenius\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.springworks.in\/wp-content\/uploads\/2022\/03\/Case-study-banner-image-4.png\",\"datePublished\":\"2022-03-03T10:03:28+00:00\",\"dateModified\":\"2022-12-22T06:26:14+00:00\",\"description\":\"The Confused Genius team is distributed across India - 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