{"id":501790,"date":"2020-10-27T13:37:47","date_gmt":"2020-10-27T08:07:47","guid":{"rendered":"\/?p=501790"},"modified":"2024-09-08T10:43:36","modified_gmt":"2024-09-08T05:13:36","slug":"a-day-in-the-life-of-a-content-marketer","status":"publish","type":"post","link":"https:\/\/blog.springworks.in\/a-day-in-the-life-of-a-content-marketer\/","title":{"rendered":"Life at Springworks: A Day in The Life of a Content Marketer"},"content":{"rendered":"\n<p><em>Each day, everyone at Springworks comes into work with a true passion for building products and tools to simplify the lives of hiring and recruiting managers. We are artists, innovators, achievers, and dreamers, with a one-track mind to fine-tune the products that we build on the blockchain, achieving precision. We showcase our team members, their roles, and what a typical day looks like for them through this series of posts. You can check all the posts <\/em><a href=\"https:\/\/blog.springworks.in\/category\/springworks\/life-at-springworks\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Pawan Kumar joined the Springworks team in December 2019 as a content Marketer. <\/p>\n\n\n\n<p>Pawan comes up with a unique skillset &#8211; content writing, blogging, email marketing, social media marketing, copywriting, SEO, Google Adwords, and sales email copy creation. He has an overall six years of professional experience.<\/p>\n\n\n\n<p>According to Pawan, <em>\u201cExplaining my job to family and friends who don\u2019t work in media is a nightmare.\u201d \ud83d\ude00&nbsp;<\/em><\/p>\n\n\n\n<p>Today, he\u2019s sharing his day as a content marketer. So, you won\u2019t have to ask him that question again\u2026 or until you get through the interview. \ud83d\ude09<\/p>\n\n\n\n<p><strong>Here\u2019s the interview with this creative and curious member of Springworks.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/KihmbMvnBj3kVi-tuMixJ_ZHe7FEbsneIwvlEXuo_CLf0kJ_0x8AnpcZQuX3YbxZT7dgvBYb2D0wCDVqoLGpcykc040oRMXIsnOVKOpCbMgLA9gsLX4VhKjUzBTgXsCUQqMuW05_\" alt=\"Pawan Kumar\" style=\"width:200px;height:200px\"\/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/a-day-in-the-life-of-a-content-marketer\/#What_does_a_Content_Marketer_do\" >What does a Content Marketer do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/a-day-in-the-life-of-a-content-marketer\/#Being_a_Content_Marketer_must_present_a_unique_set_of_challenges_How_do_you_go_about_solving_them\" >Being a Content Marketer must present a unique set of challenges. How do you go about solving them?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/a-day-in-the-life-of-a-content-marketer\/#Whats_your_favorite_part_of_your_work\" >What\u2019s your favorite part of your work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/a-day-in-the-life-of-a-content-marketer\/#What_is_the_Springworks_team_like\" >What is the Springworks team like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/a-day-in-the-life-of-a-content-marketer\/#Please_walk_us_through_a_day_in_the_life_of_Pawan\" >Please walk us through a day in the life of Pawan!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/blog.springworks.in\/a-day-in-the-life-of-a-content-marketer\/#What_advice_do_you_have_for_other_Content_Marketers\" >What advice do you have for other Content Marketers?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-what-does-a-content-marketer-do\"><span class=\"ez-toc-section\" id=\"What_does_a_Content_Marketer_do\"><\/span><strong>What does a Content Marketer do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The ultimate goal of a content marketer is to generate leads for a business and nurture potential customers through the sales funnel (if the company is B2B). To get it done, you rely heavily on content. Therefore, tasks related to content make up a huge part of the day for a content marketing manager.<\/p>\n\n\n\n<p><strong>As a content marketer, my work includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content creation.<\/li>\n\n\n\n<li>Editorial calendar planning.<\/li>\n\n\n\n<li>Generating content ideas.<\/li>\n\n\n\n<li>Content strategy.<\/li>\n\n\n\n<li>Blog management.<\/li>\n\n\n\n<li>Content curation.<\/li>\n\n\n\n<li>Managing freelance writers and interns.<\/li>\n\n\n\n<li>Editing content.<\/li>\n\n\n\n<li>Content distribution.<\/li>\n\n\n\n<li>Creating and sending email campaigns.<\/li>\n\n\n\n<li>Guest posting.<\/li>\n\n\n\n<li>Updating old content.<\/li>\n\n\n\n<li>Content repurposing.<\/li>\n\n\n\n<li>Ebook creation.<\/li>\n<\/ul>\n\n\n\n<p>I love my job as a content marketer because the content is the core of any business. As Seth Godin said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cContent Marketing is all the Marketing that\u2019s left.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-being-a-content-marketer-must-present-a-unique-set-of-challenges-how-do-you-go-about-solving-them-nbsp\"><span class=\"ez-toc-section\" id=\"Being_a_Content_Marketer_must_present_a_unique_set_of_challenges_How_do_you_go_about_solving_them\"><\/span><strong>Being a Content Marketer must present a unique set of challenges. How do you go about solving them?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The no.1 challenge of any content marketer is: <strong>How can I create content that the audience wants to read and encourage them to subscribe to?<\/strong><\/p>\n\n\n\n<p>It takes a lot of research to find the content ideas relevant to our audience. I use some amazing ways to find evergreen content ideas: <strong>Buzzsumo, Answer The Public, Quora Questions, and Google Auto Suggestions.<\/strong><\/p>\n\n\n\n<p>In terms of getting traffic, I share the blog posts on social media channels through social media scheduling tools, answering relevant Quora questions, and send the newsletters to subscribers. I also repurpose the blog posts into other content forms, such as Infographic and Slideshare presentation. I also write articles on reputed publications and blogs to get quality backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-your-favorite-part-of-your-work\"><span class=\"ez-toc-section\" id=\"Whats_your_favorite_part_of_your_work\"><\/span><strong>What\u2019s your favorite part of your work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As my LinkedIn bio reads, \u201cI bleed content.\u201d I love creating content and distributing it. I love the feeling that my content is creating brand awareness and drives traffic to our website. My work makes some difference and adds value to the company.<\/p>\n\n\n\n<p>I love all three pillars of my job: <strong>Research, Creation, and Distribution<\/strong>.<\/p>\n\n\n\n<p>I also love creating email marketing strategies, email newsletters, and analyzing. I keep doing some growth hacks that can generate potential leads to our business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-springworks-team-like\"><span class=\"ez-toc-section\" id=\"What_is_the_Springworks_team_like\"><\/span><strong>What is the Springworks team like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best thing about the Springworks team is: <strong>Everyone is ready to help each other, and the workplace environment is positive.<\/strong><\/p>\n\n\n\n<p>I have the freedom to experiment and fail and still support my actions. We have been asked for an opinion on a regular basis, and we are allowed to speak our minds without fear. I have the freedom to think outside the box and have all my thoughts considered.<\/p>\n\n\n\n<p>The people at this company are a pleasure to work with and make it enjoyable to come to work. And I\u2019m paid well too \ud83d\ude42<\/p>\n\n\n\n<p>The best part: <strong><em>The company culture is employee-centric.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-please-walk-us-through-a-day-in-the-life-of-pawan\"><span class=\"ez-toc-section\" id=\"Please_walk_us_through_a_day_in_the_life_of_Pawan\"><\/span><strong>Please walk us through a day in the life of Pawan!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>5:00 AM: Wake up.<\/p>\n\n\n\n<p>5:30 AM: Exercise for 30 minutes.<\/p>\n\n\n\n<p>7:00 AM: Work on my personal blog.<\/p>\n\n\n\n<p>8:00 AM: Have my breakfast.<\/p>\n\n\n\n<p>8:30 AM: Start my office work. Send a to-do list and check emails and messages.<\/p>\n\n\n\n<p>10:00 AM: Take Bath<\/p>\n\n\n\n<p>5:00 PM: Finish my work and logout.<\/p>\n\n\n\n<p>5:30 PM: Play cricket with my friends.<\/p>\n\n\n\n<p>8:00 PM: Have dinner.<\/p>\n\n\n\n<p>8:30 PM: Read a book.<\/p>\n\n\n\n<p>10:00 PM: Go to bed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-advice-do-you-have-for-other-content-marketers\"><span class=\"ez-toc-section\" id=\"What_advice_do_you_have_for_other_Content_Marketers\"><\/span><strong>What advice do you have for other Content Marketers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the most effective ways of spreading brand awareness and attracting potential leads to a business is <a href=\"https:\/\/digitalmarketersworld.com\/content-marketing-guide\/\">content marketing<\/a>.<\/p>\n\n\n\n<p>Here\u2019s my best advice for my fellow content marketers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your content should have a clear and measurable goal. Take some time to think about what type of pieces fit into your marketing strategy.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repurpose your content in different forms. It allows you to reach a new audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use some latest industry data and stats to back up your arguments.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend a good amount of time on the distribution part.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guest posting is an amazing way to get more people familiar with your brand and gain authority links.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Republish your blog posts to Medium.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And I\u2019ll leave you with a great quote by Avinash Kaushik:<\/p>\n\n\n\n<p><strong><em>\u201cContent is anything that adds value to the reader\u2019s life.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/springrole.springrecruit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Want to join the team? Check out open roles at Springworks.<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each day, everyone at Springworks comes into work with a true passion for building products and tools to simplify the lives of hiring and recruiting managers. We are artists, innovators, achievers, and dreamers, with a one-track mind to fine-tune the products that we build on the blockchain, achieving precision. We showcase our team members, their<\/p>\n","protected":false},"author":1012,"featured_media":501902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-501790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-at-springworks","disable-dropcap","disable-2-columns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Day in The Life of a Content Marketer - Springworks Blog<\/title>\n<meta name=\"description\" content=\"In this article, we&#039;re going to take you on a journey through a day in the life of a Content Marketer at Springworks. 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