This article is a lightly-edited summary of the key takeaways from our speakers’ appearance on our podcast, “The Shape of Work.” If you haven’t listened to our show yet, be sure to check it out here. These speakers have an incredible stable of startup experiences to draw from, the kind of stories that are unbelievably helpful for HR/people managers to hear.
In this episode of The Shape of Work podcast, we welcome Ashish Lone, an entrepreneur having 20 years of experience. Through his innovation, he attempts to support farmers and give them a larger market for their products.
GUEST AT A GLANCE:
Name of the guest: Ashish Lone
What he does: Founder of Kheti-badi.com
Find him on LinkedIn.
Get Smart: “Having an idea of the technology and having a good experience of technology has a huge difference.”
In this episode, you will receive valuable insights into:
- An initiative to support farmers.
- The major issues in job applications.
- Impact of culture on employees.
- Remote working in Kheti-badi.com.
- The challenges that come with diversification.
- Importance of employee feedback.
- Advice to entrepreneurs.
An initiative to support farmers:
Since its first day, Kheti-badi.com has maintained a lean model. Their main goal is to give market support to the farmers. They do not have a warehouse or transport. Instead, they approach the already established logistics company for the delivery.
“We have a pull model, not a push model.”
They ensure quick delivery to any city in India. The organization empowers farmers to handle the packaging and shipping while they take responsibility for the orders. They have a very transparent model with a win-win situation for the organization, the buyers, and the farmers.
The organization experiments with specific farmers trying out new products and expanding the opportunities. As they grew, they started including more products and onboarded more farmers.
The major issues in job applications:
The biggest problem, especially among freshers, is irrelevant applications. People start applying for jobs in organizations that hardly relate to their expertise. They spend a lot of time going through the resumes.
Ashish explains that even when they find relevant candidates, a few important details can be missing. Some candidates might lie about their work experience. These things can affect the culture of the organization.
“Having an idea of the technology and having a good experience of technology has a huge difference.”
Impact of culture on employees:
Many organizations have strict guidelines for their employees. They follow a strict hierarchical culture where employees cannot always reach the CEO directly. On the other hand, some organizations are flexible and know what their employees like or not. They try to make particular changes according to the requirements of their employees. Adopting and listening to the employees is necessary. Because, sooner or later, they will look for a change if they do not get what they require.
Remote working in Kheti-badi.com:
Ashish’s company started remote working to cut the expenditure. As a result, they do not have a permanent office. They have people from different parts of the country. Thus they ensure a flexible work environment for their work employees. However, due to particular reasons, the presence of the employees is required. It was understandable to the co-workers. Hence, they did not face any challenges in this new way of working.
Challenges that come with diversification:
Our guest feels that the set of challenges associated with diversification is the beauty of it. Language barriers can be one example of these challenges. Moreover, people are working from different regions with different working hours. Holidays might not be overlapping in all locations as well. However, the company can resolve these issues if they focus on the outcome rather than the method. It should not matter how an employee is delivering the work. Ultimately, it is the task that is important.
Importance of employee feedback:
Feedback is an extremely important factor that drives employee motivation. If an idea is rejected, the employee should be told the reason behind it. The organization should help its employees know the areas where they have to improve and where they are doing good. The goal should be to keep the employee convinced and happy. The feedback should be supported with valid justifications. However, employees should have open ears to what the management is trying to say. Kheti-badi.com is very open and attentive to its employees.
Advice to entrepreneurs:
Budding entrepreneurs should focus on a niche. There is going to be a demand for niche products and knowledge, and these entrepreneurs need to stand out. Those who have begun their journey in the industry should always be adaptable to new tech, behavior, and trends. To sum up, the key is to keep learning.