This article is a lightly-edited summary of the key takeaways from our speakers’ appearance on our podcast, “The Shape of Work.” If you haven’t listened to our show yet, be sure to check it out here. These speakers have an incredible stable of startup experiences to draw from, the kind of stories that are unbelievably helpful for HR/people managers to hear.
In this episode of The Shape of Work podcast, we welcome Tina Mansukhani Garg, an entrepreneur having 20 decades of experience in the marketing industry.
GUEST AT A GLANCE:
Name of the guest: Tina Mansukhani Garg
What she does: Founder & CEO of Pink Lemonade.
Find her on LinkedIn.
Get Smart: “What you need to do as an organization is to move from the individual founder-legged personality and practice to more of a set organization that comes with processes. You carry the weight of a lot of more people behind you.”
In this episode, you will receive valuable insights into:
- Startup founders transitioning from one role to another.
- The significance of chatbots.
- Employer branding through the personal brand of employees.
- Having effective ways of brand communication.
- Social selling on LinkedIn to attract candidates.
Startup founders transitioning from one role to another:
As a startup, the founder, as well as the employees, are always hustling. They need to multitask and spend plenty of sleepless nights to get things done. The things founders do at an early stage of startups are very different from those in the later stage. These elements create the base foundation of a startup and cannot be done when it has grown.
An organization should set up systems and processes. They carry the skills and talents of individuals working with them. Thus they need to work on things more uniquely as the investment made on it is very important.
There are times when founders would handle multiple tasks at once. It takes a lot of attitude to launch, fail and grow. However, they need to attract talent and carry more people as the company grows. It cannot be a single founder’s decision. Some amount of delegation, upskilling, and a larger vision are required for better leadership.
“You cannot be thinking what now you got to be thinking what next.”
The significance of chatbots:
Tina explains how people are interfacing with chatbots in plenty of areas- be it banking, food delivery services, or online shopping services. So much work can be done by automation. As a result, it cuts down the workforce, reduces time, and offers better customer service.
In addition, it also reduces the work of a recruiter. Hence, chatbots can help with recruiting and marketing as well. “The biggest advantage of tech is to get you data to make tomorrow’s decisions faster.”
Employer branding through the personal brand of employees:
Personal branding of employees can strongly drive employer branding. People need to be able to project themselves in an elevated manner. They should be cognizant of the brand they present.
The first thing to keep in mind is emphasizing learning. If a person shares that learning with others, they become a thought leader. Hence, they should keep sharing their views and ideas. People connect through common views. As a result, it has chances to turn out fruitful. It is important to analyze how the persona will look outside. The organization needs to present you well. Around 70%-80% of clients look up a profile on LinkedIn before approaching the person/company. Thus marketing and making connections are two very important aspects of creating a personal brand.
Having effective ways of brand communication:
Pink Lemonade follows several ways to ensure efficient brand communication. Some examples are email signatures, calendar invites, and videos. They run contests and polls over Whatsapp.
In addition, they have ambassadors for each of their teams. They carry the responsibility of delivering informal communication to their teams. Pink Lemonade also circulates newsletters where they talk about things related to the company which people are not aware of. In addition, they also conduct several events to keep their employees motivated and productive.
Social selling on LinkedIn to attract candidates:
According to Tina, every individual is marketing themselves. They focus on their appearance and personality to do the same. Social selling is a similar concept. The impact an organization and a person creates can build a perception as well. Similarly, organizations can mandate themselves for what they stand for. They should showcase the empathy, ethics, and culture the organization stands for. The culture of the workplace is created by the behavior of a certain set of people. It is the responsibility of the HR and Communication heads to handle this. Social media platforms like LinkedIn and Instagram are highly beneficial for this purpose.
Tina wants to roll out a brilliant idea for her company. She feels allowing people to blog/vlog in the company for a week can help the viewers understand the company better.
“Leadership should always use an element of creativity in every aspect.”