Employer Branding Strategies with Kunjal Kamdar

#94_ Kunjal Kamdar Blog Cover

This article is a lightly-edited summary of the key takeaways from our speakers’ appearance on our podcast, The Shape of Work. If you haven’t listened to our show yet, be sure to check it out here. These speakers have an incredible stable of startup experiences to draw from, the kind of stories that are unbelievably helpful for HR/people managers to hear.

In this episode of The Shape of Work, we have Kunjal Kamdar, an advocate of employer branding and social hiring.


Name of the guest: Kunjal Kamdar

What he does: Senior HR Specialist – Global Employer Branding Lead

Find him on LinkedIn.


In this episode, you will get valuable insights into:

  1. Employer branding when an acquisition takes place.
  2. Employer branding vs employee advocacy.
  3. Ways to identify employee ambassadors.
  4. Social media to attract talent.
  5. Employer branding through social media.
  6. A seamless experience for employees through technology.
  7. Remote/hybrid/office.
  8. Strengthening the relationship between employers and employees.


Employer branding when an acquisition takes place:

People need to understand that it is not only the brand that changes when it is acquired. There are a lot of changes within it, from values, culture, to policies. 

There comes a point when a company acquires another where they have to sit and discuss how an organization maintains both sides of culture. The modifications need to be made accordingly. It is a challenge specifically for HR professionals.

Employer branding vs employee advocacy:

Kunjal explains how according to studies, an employee advocate is trusted 2x more than a company CEO. The more employees talk about the company, the more impact. The employees are the face of the brand, and both go hand in hand. Employer branding is the employer’s reputation, and employee advocacy is the promotion of that reputation.

Ways to identify employee ambassadors:

Most companies are finding the ingredient to employee ambassadors. However, they should be the ones who are happy with their companies and are rated high. They should be able to represent them in external forums, webinars, conferences, etc. The organizations need to focus on how they can work on developing these people and give them a platform.

Social media to attract talent:

Social media has played a vital role in creating awareness in attracting talent. First, it is more organizational based on where they are and what they do for the same. Kunjal explains the significance of different platforms individually. 

Social media for employee branding has been a challenge. Companies need to understand that they do not have to stay active everywhere. They have to analyze the platforms which are best for them and simply have a presence in others.

Employer branding through social media:

Employer branding in social media is inside out. It starts with organizations creating enough awareness and campaigns for their employees.

While for employees, it starts with creating awareness about their referrals, seeing the staffing, and finding out policies.

Within employer branding, every touchpoint of employees-from joining to leaving the organization- is an interesting space. Companies should focus on enriching this experience.

A seamless experience for employees through technology:

Technology can assist recruiting and onboarding processes. It allows giving that great experience on the very first day of an employee in the organization. Here is where the role of virtual reality comes into play.

In terms of scalability, virtual reality depends on the size of the organization. 


Kunjal talks about the difference between ‘back to the office’ and ‘back to work.’ He says the latter is a wrong term to use as the working always continues. Kunjal is a strong proponent of hybrid working and feels that co-working spaces can help in terms of flexibility.

Strengthening the relationship between employers and employees:

The relationship between an employer and employee has strengthened over the last year. It has made it more human, and the term ‘empathy’ is also gaining importance. Employees will not forget what their organizations have done not only for them but also for their families. 

Companies went one step ahead to take care of their employees while organizing vaccination drives, sending out essentials, etc. These are the times where employer efforts are showcased. Employees talk about these efforts to their friends, family, and social media. Moreover, companies are focusing on the mental well-being of the employees as well.

Dhristi Shah

Hi, this is Dhristi, Content Writer and Editor at Springworks India. I am a keen learner and am passionate about everything related to writing.

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