Creative Employer Branding and Digitization of the Hiring Process with Angad Singh Manchanda

Angad Singh Manchanda Blog Cover

This article is a lightly-edited summary of the key takeaways from our speakers’ appearance on our podcast, “The Shape of Work.” If you haven’t listened to our show yet, be sure to check it out here. These speakers have an incredible stable of startup experiences to draw from, the kind of stories that are unbelievably helpful for HR/people managers to hear.

In this episode of The Shape of Work, we welcome Angad Singh Manchanda, currently running three different companies across India and North American regions.


Name of the guest: Angad Singh Manchanda

What he does: Chief Executive Officer of Chimp&Z, Co-founder of Griffin Pictures and Merge Infinity.

Find him on LinkedIn.

Get smart: “Everything serious has been converted into an entertainment for the consumption to go to the consumer.”


In this episode, you will learn about:

  1. The role of digitization in transforming the recruiting process.
  2. The significance of Diversity and Inclusion (D&I).
  3. A creative take on employer branding.
  4. Employee engagement as a continuous activity.
  5. The progress that remote work has made in India.


Digitization transforming the recruiting process:

In the past one and a half years, no company interviewed candidates face to face. They are paying less attention to their appearance or behavior. It was only possible due to the tech tools which are now used in every organization. Angad feels that this change was needed. This change was supposed to happen five years ago. Digitization has helped improve the hiring process, review systems, and a lot more. Additionally, it enabled people to conveniently work in the comfort of their homes without the hassle of traveling.

The significance of diversity and inclusion:

According to Angad, inclusion and diversity should come to an organization naturally. It should not be created through external means. The significance this concept is achieving was long pending too. People from all communities deserve acceptance at their workplace. Organizations need to let their people know that there are equal opportunities available for everyone. Angad feels that inclusion is beneficial not only from a cultural perspective but also from a business perspective. More diversity offers more profits and productivity as well. There are plenty of companies taking the initiative towards better diversity and inclusion.

A creative take on employer branding:

Angad feels that employer branding can be a more entertaining process. Employer branding has always been a serious conversation. Thus companies should try and adapt some fun and quirky ideas for the same purpose. Communicating easily and bringing a smile to the audience’s face is definitely a better option for the companies. Employees and companies have a complex relationship similar to B2C communication. A company needs to put itself in an employee’s position and then communicate. It allows for better understanding from both sides.

Employee engagement as a continuous activity:

Companies should think and execute campaigns to bring people together regularly. Especially during the pandemic, the employee morale has been low. Angad’s company offers gift boxes consisting of masks, bottles, t-shirts, hoodies, etc. New joiners also receive welcome gifts. Companies need to connect with people. Here is where 50% of the task is over. People need to feel appreciated and valued to remain motivated at work. Moreover, the HR department should have constant interactions with the employees.

The progress that remote work has made in India:

According to Angad, working from home in India is too far to make a positive impact. However, the companies are achieving good progress. Companies need to be empathetic towards their employees. They are having a lot of trouble working from home too. Companies should focus on encouraging work-life balance. Thus work from home is a great idea, but India is still a few years behind to make it flawless. Apart from these minor issues, companies are evolving to adapt to these changes. Certain steps like 1v1 conversations with the employees, sessions with psychologists and doctors can be helpful. To sum up, Angad feels that working from home has given India the alignment that it needed.

Dhristi Shah

Hi, this is Dhristi, Content Writer and Editor at Springworks India. I am a keen learner and am passionate about everything related to writing.

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