Clear Organizational Goals and Employee Culture with Mansi Rana

Blog cover

This article is a lightly-edited summary of the key takeaways from our speakers’ appearance on our podcast, “The Shape of Work.” If you haven’t listened to our show yet, be sure to check it out here. These speakers have an incredible stable of startup experiences to draw from, the kind of stories that are unbelievably helpful for HR/people managers to hear.

On this episode of The Shape of Work podcast, we interact with Mansi Rana, Managing Director at EZ Ranking IT Services. Mansi has experience working in marketing as well as consulting firms.


Name of the guest: Mansi Rana

What she does: Managing Director at EZ Ranking IT Services.

Find her on LinkedIn.

Get Smart: “I would say that the formula of success for any organization will be its people. It is never a one-person job.”


This episode will offer valuable insights into:

  1. Ensuring clarity in organizational goals.
  2. What to look for in candidates while hiring?
  3. Treating employees as customers.
  4. The importance of active social media for companies.


Ensuring clarity in organizational goals:

People managers, investors, owners, and every employee of a company should be on the same page. They should question themselves about the reason behind being there and the factors that make them different. This will help them identify the purpose/ goal of the organization. 

However, Mansi also mentions that company goals keep changing regularly. It is important to reiterate those goals and equally celebrate the path to achieve those goals. This ensures a 360-degree learning curve for everyone in the organization, from the executive to the CEO. This process will inspire the entire organization to do even better.

What to look for in candidates while hiring?

Before reaching out to candidates, it is important to understand and be on the same page as the organization in terms of its value. 

Once the people managers understand what the organization is striving for, they can set the predefined filters. It makes it easy for both the candidates and the company to relate to each other and work together.

Treating employees as customers:

According to Mansi, companies are already late in understanding this. Employees are equally crucial for a company as their clients are. 

Mansi explains that the reason behind the success of her company is her employees. The company makes sure that they take clients and employees hand in hand. They need to be well-connected. She says that her people should always feel motivated and appreciated. A company cannot expect 100% inputs if the employees do not feel productive in their workplace.

That is where they emphasize the fact that EQ is important along with IQ.

The importance of active social media for companies:

Mansi talks about a study that says that ¾ of employees are hired through social media. Moreover, 84% of companies are actively using platforms like LinkedIn to identify the correct candidates. The active social media of the company acts as two-way communication.

The employees/clients can witness the culture of the organization. Social media is transparent and allows employees to analyze if their values match with that of the organization. Every organization needs to work on the social media handles to showcase who they are rather than being described by someone.

Dhristi Shah

Hi, this is Dhristi, Content Writer and Editor at Springworks India. I am a keen learner and am passionate about everything related to writing.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

one-on-one Meetings with Managers
Previous Story

How Employees Should Approach One-on-One Meetings With Managers?

Next Story

Cyrille Kozyreff on Energy Management and Positive Psychology to Power Up One's Leadership