Life at Springworks: A day in the life of a Sales Development Representative

Lokesh belongs to the city of Mathura, Uttar Pradesh. He completed his schooling from multiple Army Public Schools across the country. He holds a B.Tech ( Hons) in Computer Science from Dr. APJ Abdul Kalam Technical University. He has over 3+ years of  work experience where he started his professional journey with an Ed-tech giant, later moving on to a blooming Food-tech startup and finally in Nov 2020, he joined Springworks as a Sales Development Representative.

Let’s take a peek into the life of a Sales Development Representative!

What do you do as a Sales Development Representative Springworks?

My responsibilities here are varied. I act as the company’s representative and work on generating revenue via sales. Some roles and responsibilities that are a part of my job role are: I handle sales and key account management and create business plans for SpringVerify Digital ( APIs from Springworks for instant KYC and user onboarding). Along with this I manage a Sales team, Sales operations and Sales strategies for SpringVerify and negotiate profitable partnership deals. I also host the Shape of Work podcast, where I come up with ideas for topics that will appeal to the audience and then moderate the interviews.

How has your learning curve improved as a part of Springworks?

When I first started at Springworks, I was a person with a lot of potential and some technical skills. My first project was SpringVerify Digital, and my deployment on that project kicked off a series of never-ending learning experiences. I then improved my competitor analysis skills by learning new market research tools, new marketing strategies, and buyer psychology. I also gained some technical skills, such as API testing with Postman and debugging. As time passed, I joined SpringVerify and began selling BGV. I started with small numbers and gradually kept on learning from my peers and mentors. 

What is your favorite part about Springworks?

For me, the company values and culture are at the top of the list. Despite being fully remote, I encounter no difficulty in communicating; everything is asynchronous, thorough, clear, and efficient. The list does not end here, I love the fact that learning opportunities are infinite, the techies get external mentors, everyone gets the learning bonus and the interns do real projects. What else would one want?

Walk us through a day in the life of Lokesh!

  • I start my day by waking up at 7:30 am alongside a cup of coffee! I chant some mantras to begin my day and later go for swimming.
  • From 9:30 am to 10:00 am, I plan out my day, review my pipeline, clean my CRM, Scan my calendars and create a priority matrix for the activities planned
  • I log in at 10 AM everyday, attend the morning huddle with the team and then start working on my daily tasks.
  • Prospecting: I spend a large amount of my days looking for new business. Mostly through cold calling and some emailing.
  • Pipeline management: I do follow-ups with contacts in accounts I have contacted and spoke to .
  • Account profiling: I spend time researching accounts I have penetrated and sometimes ones that are on my wish list.
  • Contract negotiation: Not an everyday thing but certainly from time to time I negotiate a pricing contract.
  • Customer service- This is very critical and I make sure that I do courtesy check in with accounts I have sold to.
  • I generally log-out at 6:30 pm after the team has turned in their daily sales report.

Which is your favorite product amongst our two apps, Trivia & EngageWith?

It’s EngageWith for me! It allows for two-way recognition, and the best part is that you receive monetary compensation for such recognitions rather than simply points. Recognition is satisfying regardless of where it comes from. More commonly acknowledged behaviors and actions demonstrate to employees what supervisors, leaders, and the organization as a whole value. Employees who are recognised for engaging in a behavior that is consistent with company values are more likely to maintain that conduct and set a good example for others.

What made you join Springworks?

When it comes to making decisions, I am quite inquisitive and research focused. I evaluated a long list of factors before joining this company:

  1. Brand value of the company- Springworks’ brand worth was increasing exponentially, indicating that my career would grow in the long run.
  2. Company’s attrition rate- I didn’t want to be a part of any  company for a short term. With an almost negligible attrition rate, Springworks became my first choice
  3. Salary- The salary is competitive and satisfactory, hence I considered joining.
  4. Employee advantages and perks such as Wfh allowance, Workation allowance, ESOPs, sick leaves, health insurance, and so on were all attractive, and I was immediately drawn to the offer.
  5. Work-life balance, training and development and other fantastic elements included learning possibilities and transnational opportunities. I believed that Springworks would provide me with an opportunity to learn new skills and take greater control of the projects I work on, so I joined and took on a new challenge.
  6. I wanted to work in a remote work setting without affecting employee welfare. Cultural fit was an important consideration, and I felt compatible with the company’s culture

What is the one thing that you would recommend to people to join here?

Learning happens at Springworks by simply rolling up your sleeves and doing, with immediate feedback on how well you’re doing. We promote a culture of learning through experimenting, and projects have the potential to grow into game-changing projects in the future.

Furthermore, if the prospect of attending business school appeals to you, working for Springworks will advance your CV several notches up!  You will already have a far more interesting story to tell than your peers in the consulting industry. Business schools usually want students who understand how to manage a business, and working in a startup like Springworks gives you just that.

What are your ways to connect with people in the company?

I enjoy connecting with people, and Springworks already has a robust communication strategy in place with all of the necessary tools and channels. Communication becomes easier using platforms like Slack/Discord/Zoom/teams. Every week, I make an effort to meet new individuals, and thanks to Virtual Coffee for making this possible. Using this tool, I connect with at least two randomly paired folks.

I use knowledge sharing to break the ice. If I have something that someone else might need, I take the initiative and give it to them. People regard you as a valuable and empathic person to work with when you are an excellent knowledge source. I express my gratitude both in person and publicly ( Kudos to the EngageWith team). I also plan random games and enjoyable events and invite people to participate. 

Sneak-peek into your life outside Springworks!

After finishing my work, I spend some time with my family before heading to the gymnasium.

This realm knows no bounds. I am a wanderer, collector, nomad, poly reader, and just someone who loves resting on some occasions. On weekends, I usually avoid the city and explore less-traveled locations nearby.

I like to paint, swim, and have lately started learning reed instruments and piano/keyboard.

Like what you see? Head to our dedicated jobs portal to search our current openings!

Ashwini Bhatnagar

I am an HR executive at Sprigworks, I give words to people's experiences.

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