Melvin presently resides in the Tamil Nadu city of Trichy. He graduated with a degree in engineering and then proceeded into the startup world. He started as a Marketing Intern at Springworks in September 2020, and after finishing his internship, he was hired full-time as a Digital Marketing Associate.
Let’s take a look into the life of a Digital Marketing Associate!
What do you do as a Digital Marketing Associate at Springworks?
My path has been more of a generalist marketer, beginning with SEO and content. Later, I moved into Product Marketing, where I created landing pages and assisted the sales team with marketing. I am currently primarily responsible for Paid Marketing and Marketing Operations. Paid Marketing is essentially advertising for our products. The primary goal of paid marketing is to increase the number of potential customers for our products. Marketing operations is responsible for overseeing the entire marketing department’s operations by setting up processes and systems. I’m also working on transitioning into a growth role.
What is your favorite part about tasks that you perform?
My favorite aspect of working as a Digital Marketing Associate is the variety of challenges that arise. Every task I complete is full of learning opportunities and contributes to my skill development, but the challenges keep me on my toes and motivate me to do better at every stage.
What advice would you give to folks looking at switching careers like you?
The major taboo surrounding changing careers at this stage in your life is how you will do it. Why would you do such a thing? However, we frequently make the mistake of focusing on insignificant vanity metrics such as resume gaps and career changes. The only suggestion I would give to people considering changing careers is to focus on the end goal of doing something you enjoy. No regrets will keep you motivated and get you where you want to go!
Walk us through a day in the life of Melvin!
- I start my work from 10:30 am to 11:00 am in the morning.
- The first half of my day till 2:30 pm consists of meetings and completing any pending tasks I have from the previous day.
- Along with that, I tend to follow up with the required stakeholders regarding tasks
- The second half of my day mainly includes working on my essential day-to-day tasks.
- This probably goes upto 8:00-9:00 Pm in the evening.
Which is your favorite product amongst our two apps, Trivia & EngageWith?
All of the products built at Springworks are well-thought-out and suitable for the purpose for which they were designed. EngageWith, on the other hand, is the most thoughtful product. Because I believe every employee in the organization can identify with it and is looking forward to it!
Sneak-peek into your life outside Springworks!
My weekends are mainly just catching up on my sleep and on sources of entertainment like movies or tv series! Apart from this I am a huge sports fan, so I spend my time watching tapes of various matches and races. Currently, I am hooked on F1 racing!